Director, Brand Excellence - Pipeline

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

The Brand Excellence Director - Pipeline will be responsible for ensuring future asset planning is executed at an optimized level across the AbbVie portfolio by leveraging the recently enhanced PCS capabilities for strategic brand planning.

This individual should be familiar with and have direct leadership experience for the touchpoint process and pipeline deliverables such as the Disease Area Strategy (DAS), Early Brand Plan (EBP), and Early Integrated Value Proposition (EIVP) deliverable. This individual will partner with pipeline teams aiding onboarding, asset deliverable development, and ensuring evolution and best practices are shared across the pipeline teams and business unit leaders. This individual will be accountable for the quality of enterprise materials created to ensure newly formed IBT’s have an optimized set of deliverables to build upon at Touchpoint 3.

Additionally, this individual will be responsible for ensuring a strong transition from pipeline to newly formed Integrated Brand Teams (IBT’s) while eliminating the need for re-work and delays to market. This individual will be tasked with enhancing the process of creating strong pre-market materials and analyzing the pipeline-to-IBT transition process, creating efficiencies for stronger agility and momentum while partnering with numerous departments throughout AbbVie.

Key Responsibilities:

• Assist in on-boarding new individuals to the Pipeline Commercial Strategy (PCS) teams
• Drive impact within the commercial model via partnership with Pipeline Commercial Strategy team and Business Units.
• Partner with pipeline Commercial Strategy Team to optimize Disease Area Strategy and Early Brand Plan process and other deliverables.
• Drive adoption and understanding of Early Integrated Value Proposition pipeline deliverable.
• Encourage adoption and understanding of how teams can leverage the newly developed Strategic Optionality PCS capability.
• Partner with Pipeline Commercial Strategy team to enhance process for asset transition from Pipeline team to newly formed IBT’s for launch assets.
• Partner with Brand Excellence Launch counterpart to ensure IBT readiness for new asset transition.
• Lead the PCS Advisory Council and PCS Forum communities to drive collaboration and learning across TA teams.
• Where appropriate, participate in early pipeline deliverable projects including piloting of novel approaches to enhance agility and quality.
• Educate and share best practices across early pipeline teams and US area business unit leads to ensure optimized enterprise approach to new assets.
• Educate and coach commercial organization on Touchpoint process, timing, and deliverables.
• Partner with international counterparts on global deliverables and improvements to Touchpoint process.
• In partnership with Pipeline Commercial Strategy colleagues, analyze, identify, and build tools or plans to improve any existing pipeline or asset quality or transition processes.
• Maintain SharePoint and any other communication channels to ensure organizational access to the most current processes and information.
• Assess and implement through partnerships as appropriate, AI tools to assist in Pipeline Commercial Strategy development.

Qualifications

• Bachelor’s degree or equivalent.
• 12+ years of experience in marketing, advertising, CRM, or related fields, including 5+ years in the pharmaceutical industry (preferred).
• Strong understanding of Touchpoint process and associated governance bodies.
• Pipeline experience and familiarity with deliverables (Disease Area Strategy, Early Brand Plan, Early Integrated Value Proposition, etc.)
• Strong understanding of 1-7-5 process.
• Training and coaching experience.
• Experience managing business processes and leading efforts to improve impact and quality of operational effectiveness.
• Ability to work effectively and collaboratively within cross-functional teams.
• Ability to inspire change collaborating with people without direct management responsibility.
• Effective communication and presentation skills across a variety of organizational functions and levels including Business Unit Leads.
• Proven history of successful matrix and project management.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more orless than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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