Manager, Commerce

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Commerce Manager is responsible for working with the commerce AMD to manage all things ecommerce and to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address ecommerce media landscape and will work with client stakeholders to develop strategy and a plan to execute media across eCommerce and Retail Media platforms, including, Amazon (Search and Display), Kroger, Walmart, Target, and retail networks such as Criteo and Quotient. The ecommerce Manager is accountable for maintaining accurate spend levels and hitting stated revenue, sales, and online goals. Proven excellence and experience in online marketing and digital media required.

Responsibilities

Account Management

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from Associate Media Director
• Ultimate oversight for all day to day ecommerce budget and billing activity (pacing, billing management, , accuracy of budgets vs. Strategy flowcharts)
• Responsible for presenting recommendations, soliciting feedback and directing analyst to apply client feedback to campaigns
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Upon campaign approval, responsible for QA of budgets
• Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
• Responsible for recommending campaign adjustments based on performance trends
• Responsible for client communication of performance and competitive landscape
• Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test & learn agenda)
• Responsible for campaign reporting and developing strategic insights with clear actionable items
• Responsible for building clear, concise and cohesive quantitative analyses inclusive of strong data visualization
• Lead client status and reporting calls, including presentation of reporting
• Primary contact for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
• Mastery of all relevant tools for reporting, analytics and competitive analysis
• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal
• Maintain professional, productive rapport with sales representatives/media vendors
• Demonstrate creativity and agility when problem solving prior to elevation to Associate Director Partner with Associate Media Director to ensure upcoming deliverables are being proactively addressed
• Timely delivery of all work is required
• Successful completion of training programs and requisite certification

Team Management

• Provide direction to analyst on how to build a new campaign across all ecommerce tactics and platforms; review and package for delivery to client including full QA
• Serve as lead for training of new Ecommerce Analysts and be a resource for ad hoc questions
• Work closely with Analyst to establish priorities and manage workload
• Provide direction to Analyst for purposes of campaign structure, budget, and targeting development. Responsible for final QA before delivery to client and launch
• Responsible for Analyst’s management of campaign budgets, pacing and campaign adjustments

Qualifications

• Bachelor’s Degree required, concentration in business, marketing, or advertising preferred
• 3+ years of hands-on account management experience in online advertising with a focus on e-commerce
  • In-depth experience with Google PLAs and/or Amazon AMS is a must
  • Knowledge of activation & optimization techniques across Shopping and ecommerce platforms a must
• Deep knowledge of ad serving platforms and online analytic solutions
• 1+ years of demonstrated success in managing and leading people
• Knowledge of statistical methods and testing methodology preferred
• Knowledge of shopper media is a plus
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $81,225 - $116,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/24/2026.

All your information will be kept confidential according to EEO guidelines.