Vice President of eCommerce
Dyson
Chicago, IL
About Us Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment. About The Role As the VP of eCommerce, you’ll define and drive the long-term strategy to grow the Dyson e-commerce business in the US. You’ll be a key member of the leadership team, providing thought leadership around D2C marketing, online merchandising, and selling. You’ll champion the Dyson Direct e-commerce business in the US and be fully accountable for P&L performance. Main Accountabilities Strategy & Execution – You set the strategy and market ambitions for the US E-Commerce business, selling direct to consumers and shoppers through current and emerging digital channels.
- Build a sustainable Direct business based on local market dynamics and Dyson’s global ambition.
- Maintain shopper interest, confidence, and momentum to buy directly from Dyson online.
- Build and deploy online sales strategies, considering product range, pricing, and innovation.
- Identify and own Direct ‘white space’ opportunities to develop incremental revenue and service channels (e.g., refurbished goods).
- Review resources and capability requirements to continue expanding the Direct business (IT infrastructure, media and marketing, projects, partnerships, etc).
- Drive best-in-class execution of Direct strategies and activities across a wide range of shopper online touchpoints (including Dyson.com and marketplaces like eBay and Walmart.com), ensuring negotiations, onboarding, and the shopper experience support the Dyson brand.
- Set, drive and track relevant targets, including overall performance, planned sales volumes, gross margin, trading profit, and P&L efficiencies.
- Execute the sales strategy to deliver financial targets.
- Lead online merchandising strategy and execution, in collaboration with Digital Marketing, Creative CoE, IT, and Operations.
- Own affiliate strategy and execution.
- Own social commerce strategy and execution.
- Oversee testing and eCommerce operations, as well as SEO practice.
- Partner with Sales to ensure strategy and results for online and offline sales are aligned and complementary to achieving overall market growth targets.
- Focus single-mindedly on delivering seamless, advocacy-creating Direct customer experiences to drive incremental purchases from existing owners and encourage multiple-product homes.
- Champion the execution of CRM, retention, and loyalty strategies.
- Ensure customer journeys across Direct channels deliver on owner KPIs.
- Collaborate closely with teams impacting customer delivery—e.g., logistics, supply, customer service.
- Motivate people behind clear strategic plans to fully exploit Direct opportunities, growing market profitability and protecting the Dyson brand.
- Provide strong cross-functional leadership to accelerate the Direct business, working with customer service, IT, media, and supply chain to make sure all key building blocks (people, processes, systems) are in place.
- Engage actively with the global Direct leadership team; share market findings, explore new ideas, and build pioneering activations based on global learnings.
- Own talent and people development, including early careers Direct program, and manage a team of Directors, managers, and individual contributors.
- 15+ years’ experience in Direct sales (manufacturers/brands, DTC, omnichannel businesses), with relevant background in consumer electronics, luxury, or beauty within E-Commerce
- Proven track record leading Direct/D2C organizations and thriving in a matrixed environment
- Strong commercial experience, including P&L ownership, delivering tactical and strategic performance, negotiations, planning, and financial management
- Robust marketing background, including experience with digital marketing strategy, SEO, affiliates, social commerce, etc.
- Able to credibly understand and lead supporting infrastructure: logistics, warehousing, IT, customer service, finance, etc.
- “General Management” skills and mindset to own and drive the Direct business with a 360-degree approach; strong people leadership; key member of the Americas Executive Team
- Entrepreneurial outlook; regularly challenges the norm and drives transformation and change
- Highly collaborative team player; strong advocate for Direct business but conscious of wider business objectives
- 401K with up to a 4% match
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Generous Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Dyson Product Discounts
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability
Posted 2026-01-08
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