PR Specialist - Holiday Gifting & Outdoor Media
Job Description
Job Description
Client: Mystery Tackle Box
Type: Freelance (Project-Based or Retainer)
Location: Remote
Start Date: ASAP
Duration: Now through Q4 (with potential for extension)
Mystery Tackle Box is the ultimate subscription box for fishing lovers — delivering a monthly surprise of premium lures, tackle, and gear. As a leader in the fishing subscription space, we’re the perfect gift for anglers of all skill levels — and now we want the world to know it. The Role
We’re looking for a scrappy, resourceful PR pro to help secure placements in top-tier gift guides and outdoor product roundups for the 2025 holiday season.
This role is not about press releases. It’s about personalized pitching , targeted outreach , and getting Mystery Tackle Box featured in:
- Holiday gift guides
- Outdoor and adventure product roundups
- Men's lifestyle articles
- Gifting listicles (BFCM, Cyber Monday, etc.)
- Research and build media lists focused on holiday and outdoor content
- Pitch editors, writers, and freelancers across lifestyle, outdoors, gifting, and subscription verticals
- Write compelling outreach emails tailored to each contact
- Track outreach activity and follow-ups
- Monitor and report confirmed/incoming placements
- Spot and act on emerging PR opportunities
- Have 1–5+ years of experience in PR, media outreach, or influencer comms
- Know how to navigate tools like Muck Rack, Apollo, Hunter.io , or manual LinkedIn sleuthing
- Have previous success landing placements in holiday gift guides or outdoor publications
- Can write a punchy pitch email in your sleep
- Understand the seasonal PR calendar (and know BFCM isn’t a new crypto coin)
- Love fishing, outdoors, or subscription-based products? Huge bonus.
Hourly or project-based, depending on experience and scope. Include your rate when applying. To Apply
Complete this quick screener (5 minutes max):
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