Senior Associate, Product Marketing Strategy

Become a part of our caring community and help us put health first

Join a world-class marketing organization creating the best possible engagement experience for millions of members.
Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing professional with a passion for helping people achieve their best health? Do you have expertise across sales enablement with a focus on health insurance products? If so, you may be a fit for Humana's Senior Associate, Product Marketing Strategy

Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions, with a special focus on seniors and underserved populations. We are looking for a highly skilled Senior Associate, Product Marketing Strategy, to join our world-class marketing organization. This pivotal role will serve as a strategic marketing generalist, supporting marketing initiatives across Humana's diverse product portfolio—including Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD), Special Needs Plans (D-SNP, ISNP, CSNP), Prescription Drug Plans (PDP), Medicare Supplement (Med Supp), and specialty products.

The Senior Associate, Product Marketing Strategy is responsible for partnering with cross-functional leaders to develop and optimize marketing strategies that drive product growth and member engagement. This role requires close collaboration with cross-functional teams, including Product, Brand, Compliance, Sales, Operations, Lifecycle Marketing, Data & Analytics, and Consumer Insights. The ideal candidate will bring deep experience in healthcare marketing and a proven ability to manage cross-functional projects in a highly regulated environment, leveraging data-driven insights to deliver enhanced value and improve the experiences of our members.

Roles and Responsibilities:

• Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products.
• Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement.
• Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution.
• Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value.
• Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration.
• Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement.
• Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement.
• Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention.
• Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies.
• Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance.
• Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution.
• Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal standards, supporting member acquisition, retention, and overall experience.
• Contribute to ongoing process improvements and best‑practice development to improve operational efficiency and scalability within the marketing organization.

Use your skills to make an impact

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in marketing or product marketing, with specific expertise in Medicare Advantage, Med Supp, PDP, or specialty products.
• Deep understanding of CMS regulations and compliance standards related to Medicare marketing communications.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Proven ability to lead multi-channel marketing initiatives, including brief development, creative asset oversight, and performance measurement to drive continuous optimization.
• Demonstrated success developing go to market strategies, executing integrated campaigns, and leveraging performance analytics to inform improvements.
• Experience collaborating with cross-functional teams, including Customer Lifecycle Marketing, Data & Analytics, Consumer Insights, Product, Compliance, Sales, Operations, and Brand.
• Proactive, action oriented, and highly organized, with strong project management and communication skills that support effective execution and cross functional alignment.

Preferred Qualifications

• Proficiency with marketing technology platforms, analytics tools, dashboards, and reporting systems.
• Ability to navigate ambiguity, balancing strategic thinking with operational excellence and attention to detail.
• Background in member engagement, personalization, or lifecycle marketing.
• Advanced skills in marketing analytics, performance reporting, or testing frameworks.
• Professional certifications in healthcare marketing, digital strategy, or Medicare compliance (e.g., AHIP, Digital Marketing Certifications).
• Experience with managed care organizations (MCOs), pharmacy benefit managers (PBMs), CMS, or other healthcare ecosystem partners.

Additional Information

Remote or Hybrid in Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; or Tampa, FL

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 02-17-2026

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.