On-Air Brand Innovator

On-Air Brand Innovator

Location: Rockford, IL

Company: Mid-West Family – 95.3 The Bull (WRTB)

Job Type: Full-time, in-person

Compensation: $35,000–$45,000 base + talent fees/bonuses

About the Role

Are you the person your friends look to for what’s happening around town? Do you love country music and feel at home behind a mic, on camera or entertaining an audience? Do you love creating sellable opportunities and bringing great ideas and promotions to life? Then you might be exactly what 95.3 The Bull needs!

Mid-West Family Rockford is looking for an On-Air Personality looking to grow into management who can connect with listeners in a real, engaging way—on-air, on social media, and out in the community. This role is ideal for someone who wants to grow their presence in a market and in their career while contributing to a strong, locally focused station.

What You’ll Do

• Host live and/or recorded on-air shifts with personality and strong preparation
• Create content that reflects what’s happening locally—events, trends, and community stories
• Build an active presence across social and digital platforms
• Engage with listeners through calls, contests, social media, and live events
• Represent the station at remotes, concerts, and community appearances
• Interview artists, local personalities, and community partners
• Work with Sales to help create and execute campaigns, promotions, events, endorsement opportunities, and station initiatives
• Assist with programming tasks, including music scheduling (G-Selector preferred)
• Maintain a consistent, high-quality on-air sound

What We’re Looking For

• On-air experience (3+ years preferred)
• A strong sense of personality, authenticity, and audience connection
• Confidence across platforms—radio, video, and social media
• Creativity and the ability to generate and execute content ideas
• Strong communication and time management skills
• A team-oriented mindset and willingness to be involved across the station
• Valid driver’s license and ability to participate in station events

Valued Extras

• Experience with promotion creation & execution, event hosting, or remotes
• Familiarity with music scheduling software (G-Selector)
• Audio/video editing and digital content creation experience
• A solid understanding of the country format and audience

Why This Role

• Competitive salary plus additional earning opportunities
• Full benefits package (health, dental, vision, life, 401k)
• Opportunities to grow your career and presence in the market
• Access to concerts, events, and artist interactions
• A team that values local connection and creativity

How to Apply

EMail the below to Lou Lombardo at [email protected]

• Your resume and relevant experience
• Aircheck and/or links to your digital content
• A short video introducing yourself and your connection to your community that will help you standout

If you’re ready to be part of a station that values personality, creativity, community, and your professional growth—we want to hear from you.

Mid-West Family is an equal opportunity employer.

Job Type: Full-time

Pay: $35,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Rockford, IL 61109 (Required)

Ability to Relocate:

• Rockford, IL 61109: Relocate before starting work (Required)

Work Location: In person