Sales growth and brand manager

MedBridge High-Acuity Homecare & Special Infusions + Assisting Hands Orland Park

Location: Chicago (field-focused across South & Southwest corridors)

Reports to: CEO

Compensation: $75,000–$90,000 annually, depending on experience



Overview


Own the growth strategy for two complementary healthcare brands. As the founding marketing lead , you’ll drive referral-based growth for MedBridge High-Acuity Homecare & Special Infusions and generate local demand and brand presence for Assisting Hands Orland Park (private-duty home care) .


The foundation is in place—your mission is to build trust, expand referral sources, and convert opportunities into care starts.



What You’ll Lead (No web development—pure growth and relationships)



MedBridge: High-Acuity Homecare & Infusions

• Referral & Partner Expansion: Build and manage relationships with hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a structured cadence of visits, in-services, and co-marketing efforts—all with documented next steps.
• Account-Based Outreach: Develop tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles) and execute targeted outreach (email, DM, calls, mailers) and micro-events near priority hospital and clinic sites.
• Clinician-Credible Content: Produce expert updates and monthly briefs (non-PHI) that support clinical decision-making and payer alignment.
• Conversion Discipline: Maintain a 2-hour referral response SLA, streamline evaluation and Start-of-Care (SOC) handoffs, and eliminate referral friction.
• Performance Dashboard: Track inquiries qualified referrals evals 24h SOC by service line and market. Use data to guide campaigns and resource focus.
• Compliance Built-In: Maintain HIPAA-safe, substantiated, version-controlled materials—survey-ready at all times.

Assisting Hands Orland Park: Private-Duty Home Care

• Demand Generation & Community Presence: Build referral relationships with discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, and community groups.
• Caregiver Brand Support: Partner with Talent and Operations to position AHOP as an employer of choice; support caregiver attraction through community events, partnerships, and referral campaigns (without managing HR ops).
• Family Decision Enablement: Develop clear, empathetic materials that help families understand services, pricing, and the first-week experience; host “Family Info Sessions” to support informed choices.
• Community Programming: Lead quarterly events (e.g., falls prevention, dementia communication, family caregiver nights) that build trust and convert to assessments.
• Reputation & Follow-Up Discipline: Manage testimonials, sponsorships, and outreach cadences; document every touchpoint and track outcomes.

Why You’ll Love This Role

• Two Brands, One Mission: Combine clinical credibility with everyday caregiving—perfect for a strategic builder.
• Field-First Impact: Spend meaningful time with clinicians, discharge planners, and community partners and see direct impact from your work.
• Autonomy with Support: Operate with clear KPIs, direct CEO/CNO access, and freedom to design and deploy growth plays quickly.

What You Bring

• 5+ years of experience driving referral-based growth in healthcare or B2B services (home health, infusion, wound, pharmacy, RPM, or private-duty home care a plus).
• Proven ability to integrate fieldwork and campaigns into measurable growth funnels.
• Skilled in event execution, clinician-facing copywriting, and performance reporting.
• Compliance-minded communicator who earns trust from clinicians, planners, and families.

What Success Looks Like



MedBridge:

• • 95% 2-Hour Referral Response SLA
• • 24-hour median Time-to-SOC (priority service lines)
  Steady quarter-over-quarter growth in qualified referrers (
• 90% source clarity)

Assisting Hands Orland Park:

• Growth in qualified family inquiries and assessments each quarter
• Diversified referral mix (hospitals, SNFs, ALFs, community orgs)
• Improved caregiver show-up and 90-day retention (in collaboration with Ops/TA)

Compensation


Competitive base salary + performance bonus tied to:

• MedBridge referral growth and Time-to-SOC performance
• AHOP inquiry-to-assessment-to-start conversions

To Apply


Send your resume and 2–3 work samples (e.g., a field/campaign you led, a follow-up playbook, and a results snapshot) to Kimberly Lalwani, Recruitment Specialist at [email protected] .


Subject: Sales, Growth and Brand Manager — [Your Name]