Digital Marketing Manager, DTC
We’re partnering with a well-established consumer brand to hire a Digital Marketing Manager who will play a key role in driving D2C growth and optimizing overall ecommerce performance.
This position sits at the intersection of strategy, analytics and creative execution — ideal for someone who enjoys owning the business of the website while collaborating cross-functionally to improve traffic, conversion and revenue.
Requirements:
- Own overall website strategy and performance across a consumer-facing ecommerce platform
- Partner with external agencies to oversee paid media, development and technical execution (not hands-on in ad platforms or coding)
- Drive traffic, conversion and revenue through ongoing site optimization
- Support integrated campaign launches across web, email, paid and product marketing
- Identify new tools, apps and opportunities to enhance the ecommerce experience
- Analyze performance data and provide actionable recommendations to leadership
- Ensure compliance, privacy and accessibility standards are met in partnership with internal teams
Requirements:
- Experience in D2C ecommerce (consumer products preferred)
- Strong analytical mindset with comfort reporting on KPIs and performance metrics
- Ability to manage agency partners and cross-functional stakeholders
- Solutions-oriented and proactive — someone who brings ideas, not just execution
- Comfortable balancing creative marketing initiatives with data-driven decisions
- Familiarity with ecommerce platforms (Shopify or similar preferred)
This is a highly visible role supporting a priority D2C growth channel within a collaborative marketing team. Ideal for someone who wants ownership, impact and the ability to shape digital strategy in a meaningful way.
This role has a budgeted salary of up to $90k with a 401k package, along with full benefits including health, dental and vision. This client does participate in a summer Friday schedule all-year-round every other Friday, otherwise this will be 4-days in office. Apply today!Natalie SacconeSenior Marketing Recruiter
LaSalle Network #LI-NS1
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