Director brand development product marketing

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

As the Director of Brand Development and Product Marketing for our Therma-Tru and Larson Storm Doors brands, you will serve as the strategic leader and brand champion for two of the most recognized and innovative names in our portfolio. This newly expanded role combines brand development and commercialization into one unified leadership position—evolving from a previously brand-only focus to encompass full go-to-market ownership.

You’ll define the brand vision, lead go-to-market strategy, and drive integrated brand experiences that resonate across customer segments and channels. This role serves as the primary voice and advocate for the brands, internally and externally, while empowering a team of marketers to bring those strategies to life. The ideal candidate brings deep experience in brand marketing, product launch planning, and cross-functional collaboration to build, position, and grow trusted brands in competitive markets.

We value leaders who Think Fast , using insights and data to make informed, timely decisions that drive results and help us stay ahead of a rapidly evolving market. We Work It Together by building trust-based relationships across teams, fostering collaboration, and aligning strategies to deliver shared success. And we Make the Hard Call , navigating complexity with clarity and care to make the right decisions for our brands, our people, and our business.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What You Will Be Doing

• Manage and guide brand strategy and go-to-market planning for Therma-Tru and Larson Storm Doors, setting vision, priorities, and long-term positioning.
• Serve as the brand advocate and spokesperson, ensuring clarity and consistency in brand messaging across all internal and external touchpoints.
• Guide product launch and commercialization strategy across all door categories, aligning brand experiences with evolving consumer needs and business objectives.
• Collaborate with Brand Operations to develop annual brand and marketing plans, initiate and shape campaign concepts, review proposals, and ensure seamless activation.
• Drive brand experience, PR, and media engagement to strengthen awareness, relevance, and consumer trust.
• Translate insights and market trends into actionable strategies that enhance brand equity and market performance.
• Think Fast by evaluating performance metrics, market feedback, and consumer trends to inform planning and adjust course as needed.
• Work It Together by building strong cross-functional relationships with Product, Sales, Creative, Digital, and external partners to deliver integrated, high-impact programs.
• Make the Hard Call by prioritizing efforts, navigating competing demands, and making strategic decisions that support sustainable growth.
• Champion a customer-centric mindset—recognizing that outdoor home improvement projects are significant undertakings—and ensuring brand messaging and marketing programs reflect this level of care and commitment.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive experience in brand marketing, product marketing, and go-to-market strategy.
• 5+ years of experience leading and developing high-performing marketing teams.
• Proven success in shaping brand strategies and bringing them to life across product launches and integrated campaigns.
• Demonstrated ability to lead cross-functional initiatives, working collaboratively with internal teams and agency partners.
• Expertise in brand positioning, storytelling, and omnichannel marketing execution.
• Strong communication, presentation, and influencing skills, with the ability to convert insights into compelling strategies.
  
  

Preferred Qualifications

• Sustainability-focused marketing experience
  
  

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $140,000 USD - $200,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at