Head of US Marketing

Why join Housr?

Housr is a high-growth tech company on a mission to improve the student rental experience. In just 18 months we have grown from 0 to 10 million dollars in ARR. We recently raised a 10 million dollar Series A and are investing heavily in expanding across the US and Canada college markets.

We are now hiring a Head of Marketing, US and Canada to take ownership of our growth across North America.

This is a foundational leadership role. You will shape how Housr is understood by universities and colleges, building demand, credibility and brand awareness in a market where trust matters.

It is an opportunity for a marketing leader who wants to define a category and shape the public presence of a fast-scaling company.

This role has it all

Working closely with Housr’s Global Head of Marketing, you will own the university-facing marketing strategy across the US and Canada.

You will shape how Housr shows up to university and college decision-makers, from first engagement through to signed partnership.

You will be building in new regions, engaging new campuses and developing new narratives.

What we’re looking for

• You have led marketing within a high-growth B2B or B2B2C startup, ideally selling into complex or institutional buyers.
• You have experience marketing to universities, colleges or similarly regulated or considered markets. Alternatively, you have built trust with buyers who require credibility and evidence before making decisions.
• You are both strategic and hands-on. You can define direction and also write the copy, launch the campaign or host the event when needed.
• You understand content-led growth, thought leadership and narrative-driven marketing.
• You work closely with sales to generate pipeline, not just awareness.
• You communicate clearly and confidently, with strong writing and a well-formed point of view.
• You are curious and motivated to understand your customer deeply.

What you’ll do

Own US Marketing Strategy

• Develop and execute the end-to-end marketing strategy for universities, Property Partners and Perk Partners across the US and Canada.

Build Category Credibility

• Position Housr as a trusted authority in off-campus student living through:
• Thought leadership content
• Research, insights and perspective
• Conference presence and speaking opportunities
• Founder and executive storytelling

Drive Pipeline for University Partnerships

• Work closely with sales to design campaigns, content and events that directly support university acquisition and expansion.

Create Compelling Content and Messaging

• Ensure everything Housr shares is clear, differentiated and credible.

Launch and Scale Key Marketing Channels

• Content and editorial
• Events and conferences
• Partnerships and co-marketing
• Email and lifecycle campaigns
• Website messaging and conversion journeys

Cross-Functional Collaboration

Partner closely with sales, go-to-market, product and leadership teams to ensure marketing is aligned with company strategy and market feedback.

This role may not be right for you if

• You prefer working in silos. Housr operates as a global team and collaboration is central to how we work.
• You need perfect data or established precedent before moving forward. We test, learn and iterate.
• You prefer focusing purely on strategy without contributing to execution.

What we offer

• Genuinely competitive salary range (full details to be disclosed during initial interview stage)
• 20 days PTO plus federal holidays
• 100 percent employer-paid medical, dental, and vision, with options for dependents
• 401(k) match, life, and disability cover
• Generous budget for conferences, tools, and professional development
• Massive career growth - Significant scope for career progression as the US marketing function scales
• Front-row seat to hyper-growth - Join a company that has gone from $0 to $10M ARR in 18 months and is just getting started in North America.
• Flexibility & trust - We care about outcomes, not clock-watching. You’ll have the autonomy to do your best work.
• Work with a world-class, global team - Collaborate with sharp, driven teammates across the US, UK, and beyond.
• High ownership, high impact - Every deal you close directly impacts market launches and company growth

Interview process

We aim to keep the process thoughtful and efficient.

• Introductory call, 30 minutes
• • A conversation to understand your background and align on expectations.
• Marketing deep dive and case discussion, 45 minutes
• • A strategic conversation with Housr’s Global Head of Marketing focused on increasing visibility among universities in the US and Canada.
• Marketing strategy task and presentation, 1 hour
• • You will present how you would build Housr’s university marketing engine, including messaging, channels and priorities.
• Final conversation with leadership, 45 minutes
• • A discussion focused on long-term vision and alignment.