Senior Copywriter, Performance Creative

Job Description:

Senior Copywriter, Performance Creative

Location: Remote (U.S.)

Level: Senior

About the Role

We are seeking a highly versatile Senior Copywriter, Performance Creative to support two distinct, high-profile clients: a global financial services client (B2B) and a popular quick serve restaurant (B2C). This role requires a seasoned writer who can seamlessly shift between long-form, strategic content and short-form, performance-driven copy for social channels.


You will be responsible for delivering a broad range of creative assets—from thought leadership and eBooks to email campaigns and social content—while adapting tone, voice, and messaging across very different audiences and industries.

A diverse portfolio of samples showcasing writing versatility for a wide variety of brands across B2B and B2C audiences is required.

Key Responsibilities

• Develop high-quality, performance-driven copy across digital channels
• Translate complex concepts into clear, engaging, and persuasive messaging
• Collaborate with cross-functional teams including writers, designers, and account leadership
• Manage multiple projects across different brands and deliverable types
• Adapt voice, tone, and messaging to meet distinct client needs

Financial services client (B2B) Responsibilities

• Write long-form thought leadership content targeting business audiences
• Develop eBooks, whitepapers, and long-form assets
• Create website copy and display advertising
• Produce brochures and marketing collateral
• Write video scripts and support infographics
• Work across integrated campaigns with mixed deliverables

QSR client (B2C) Responsibilities

• Develop concepts for performance creative marketing campaigns
• Develop email marketing campaigns (primary focus)
• Create social media content
• Write short-form promotional copy

Required Skills

• Expertise in performance creative copywriting
• Ability to produce both long-form and short-form content
• Versatility in tone, voice, and style
• Experience with content writing and advertising copywriting
• Scriptwriting experience
• Strong storytelling and messaging skills

Experience

• 5–10+ years of copywriting experience in an agency environment
• Experience across both B2B and B2C marketing
• Proven success working across multiple industries or brands
• Experience delivering a wide range of content types
• Ability to work independently on complex accounts

Preferred Qualifications

• Experience in financial services or finance-related writing
• Experience with regulated industries or compliance constraints
• Background in performance or conversion-focused marketing

Success Profile

• Highly adaptable and able to shift between different client needs
• Comfortable with complex or technical subject matter
• Strong balance of strategic thinking and execution
• Collaborative and proactive mindset
• Self-starter who can quickly ramp and contribute

Additional Information

The anticipated base salary range for this position is $68,000 – $100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-RB1 #LI-Hybrid

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.