Director, Field Marketing

Job Description:

Company Description:

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.?We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of?outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

This role serves as the marketing functional leader within the assigned field office leadership team. Responsible for development of cohesive marketing plans that drive the national agenda, enhance our world class brand, optimize the customer experience locally and boost sales in a highly complex / medium complex market.

Key Stakeholders: One Field Team | Field Marketing VP | Cross Functional Marketing Partners | Local Agency Leadership

Primary Accountabilities:

• Develop strategies and solutions to address cross-market opportunities (e.g. Business Unit consolidation)

• Identify, evaluate, define and implement process improvements across field marketing teams to streamline activities, enhance efficiency and improve performance

• Deliver training / capability building to enhance the capabilities of local marketing agencies; ensuring

consistent marketing best practices

• Identify and share best practices; foster an environment of continuous improvement and innovation

• Develop and manage a master calendar that aligns marketing activities across all field offices

• Manage a pool of supervisors that can be deployed to various field marketing teams as needed to address specific market needs

• Maintain a detailed local marketing budget to provide insights and recommendations to both national and field offices on allocations.

Qualifications

Educational Background

• BA / BS in Marketing, Business Administration or related field

Professional Experience

• Minimum of 8-10+ years marketing or advertising agency experience; generalist experience across a

variety of functions (creative, media, digital, brand, etc.)

• Significant leadership experience

• Experience working in a franchise or quick-service restaurant environment

Skills & Abilities

• Strong analytical skills with the ability to interpret data and make strategic recommendations.

• Experience in the quick service restaurant industry or similar consumer-facing sectors.

• Excellent communication and interpersonal skills, with the ability to influence and collaborate

across cross-functional teams.

• Proficiency in marketing tools and platforms, as well as strong project management skills.

• Process improvement mindset

• Experience mentoring and developing others

• Encourages and implements innovation / creativity to drive market success

• Ability to manage and prioritize multiple priorities in a fast-paced environment

Compensation

Bonus Eligible: Yes

Long - Term Incentive: YES

Benefits Eligible: YES

Salary Range

The expected salary range for this role is $168,212.00 - $210,265.00 per year

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.?

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.

McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Requsition ID: 3151