Qualitative Market Research Leader

Cranbrook Search Consultants
Chicago, IL

Qualitative Researcher:
PRIMARY RESPONSIBILITIES

  • Deliver key data driven insights and recommended actions in a persuasive manner that influence client decisions and drive the decision making process
  • Attend and present at various industry leading conferences
  • Engage in interactions with clients in both the market research and qualitative world to drive client loyalty
  • Create a vision for the Qualitative team and rally employees and clients around that vision to drive future business
  • Lead the evolution and transformation of qualitative content
  • Facilitating the publishing of papers/articles on industry techniques
  • Be a company-wide thought leader of qual and humanization
  • Express leadership, knowledge, and execution of qualitative innovation
  • Leverage personal network to help drive thinking and perspective on client work and areas for exploration
  • Have a point of view on the methodology as well as possible outcomes from the research that are actionable for the client
  • Manage, mentor, and collaborate with qualitative team
  • Develop and retain world class moderating talent (continuously updating the skill-set of our seasoned qualitative professionals, developing our junior moderators and managing our contract moderator pool)
  • Accountable for excellences on qual deliverables
  • Actively moderate (approximately 40 sessions per yet) – especially highly strategic sessions or sessions that allow experimentation with new techniques or where client loyalty is critical
REQUIRED QUALIFICATIONS
  • 7+ years of experience working in a qualitative capacity including strong moderating experience
  • Vast knowledge of qualitative techniques to answer business objectives
  • Track record of positive, direct management of a team and experience developing and retaining the talent within the team
  • Ability to convey complex conceptual topics in an easy to understand manner at professional conferences, academic meetings business round tables, etc.
  • Well networked in business, market research, technology and math circles
PERFORMANCE SKILLS REQUIRED
  • Strategic business thinking and development
  • Demonstrate strong qualitative skills
  • Demonstrate professional maturity and general business knowledge
  • Strong client management and interaction skills (i.e., ability to establish solid client relationships)
  • Excellent leadership skills
  • Effective communication skills, both written and verbal
  • Strong sense of accountability
  • Strong organization, time management and attention to detail skills
  • Proactive planning and prioritization skills
  • Well-rounded problem solving and multi-tasking skills
  • Effective writing skills
  • A passion for training and developing qualitative talent
  • Strong creative thinker and innovative spirit
  • Continuously inculcate a qualitative mindset throughout the organization
Posted 2025-07-30

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