Qualitative Market Research Leader
Qualitative Researcher:
PRIMARY RESPONSIBILITIES
- Deliver key data driven insights and recommended actions in a persuasive manner that influence client decisions and drive the decision making process
- Attend and present at various industry leading conferences
- Engage in interactions with clients in both the market research and qualitative world to drive client loyalty
- Create a vision for the Qualitative team and rally employees and clients around that vision to drive future business
- Lead the evolution and transformation of qualitative content
- Facilitating the publishing of papers/articles on industry techniques
- Be a company-wide thought leader of qual and humanization
- Express leadership, knowledge, and execution of qualitative innovation
- Leverage personal network to help drive thinking and perspective on client work and areas for exploration
- Have a point of view on the methodology as well as possible outcomes from the research that are actionable for the client
- Manage, mentor, and collaborate with qualitative team
- Develop and retain world class moderating talent (continuously updating the skill-set of our seasoned qualitative professionals, developing our junior moderators and managing our contract moderator pool)
- Accountable for excellences on qual deliverables
- Actively moderate (approximately 40 sessions per yet) – especially highly strategic sessions or sessions that allow experimentation with new techniques or where client loyalty is critical
- 7+ years of experience working in a qualitative capacity including strong moderating experience
- Vast knowledge of qualitative techniques to answer business objectives
- Track record of positive, direct management of a team and experience developing and retaining the talent within the team
- Ability to convey complex conceptual topics in an easy to understand manner at professional conferences, academic meetings business round tables, etc.
- Well networked in business, market research, technology and math circles
- Strategic business thinking and development
- Demonstrate strong qualitative skills
- Demonstrate professional maturity and general business knowledge
- Strong client management and interaction skills (i.e., ability to establish solid client relationships)
- Excellent leadership skills
- Effective communication skills, both written and verbal
- Strong sense of accountability
- Strong organization, time management and attention to detail skills
- Proactive planning and prioritization skills
- Well-rounded problem solving and multi-tasking skills
- Effective writing skills
- A passion for training and developing qualitative talent
- Strong creative thinker and innovative spirit
- Continuously inculcate a qualitative mindset throughout the organization
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