Regional Sales Manager - Mid-West

Why In Grown Farms ?

In Grown Farms is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S.

Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.

Who you’ll work for: In Grown Farms

Our Culture:

Here at In Grown Farms we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!

About the Role:

This position helps to promote Canopy USA brands by helping to support and manage sales operations in two markets. The role will support the Midwest markets of Illinois and Ohio, in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. This role will also manage Territory Account Managers in Illinois and Ohio, and potentially other markets.

How you’ll make a difference:

• Manage two different markets in Midwest region (Illinois and Ohio)

• Ensure development and execution of differentiated market strategy for each market through support of each market’s core team including the following activities:

o Identify product launch needs and support roll-out of all new product launches in all markets.

o Evaluate opportunities for growth within each market and make recommendations for key initiatives.

o Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed.

o Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts.

o Develop and manage promotional and discount strategies with partners.

o Develop competitive intelligence system for uncovering and sharing market information with internal and external team members.

o Work closely with field marketing and sales teams to identify event and training needs and build out plan to meet those needs.

o Work with RSD to complete sales forecast for AOP.

• Build strong relationships with senior sales leadership of partners and manage high level communication with partners’ sales teams.

• Minimum 2x a month travel to work with partners’ sales teams in field (40% travel).

• Lead online sales meetings with partners (usually 2x per week).

• Build out and manage KPIs for sales teams.

• Represent Canopy USA at industry events and conferences in partner markets.

• Utilize and update Salesforce CRM with visits and weekly activities.

• Execute job duties across all Canopy USA subsidiaries and affiliated companies, ensuring consistent standards, communication, and operational alignment throughout the enterprise.

Supervisory Responsibility:

• This position has direct report(s) and supervisory responsibility within the Sales department. This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.

Skills to be Successful:

Education and Experience

• Prior cannabis sales experience.

• Prior management experience.

• Prior CPG experience with strong analytical experience.

• Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products.

• High school diploma or equivalent – required

Minimum Knowledge, Skills & Abilities:

• Passion for Canopy USA and knowledge of the industry.

• Strong ability to model and train sales teams on consultative selling methods.

• Data driven and experience with different sales and data systems.

• Persuasive sales ability, including ability to effectively position Canopy USA products against competitors.

• Ability to develop team members and lead by example.

• Excellent verbal and written communication skills.

• Ability to use appropriate tools to monitor KPIs and other sales metrics.

• Flexible schedule and ability to work some weekends and evenings.

• Travel Expectation 40% (6 trips per quarter, 20 days in market).

• Candidate must live in one of the markets in the territory.

• This position requires a valid state-issued license to work in the cannabis industry.

Perks & Benefits:

• Full suite of medical, dental, and vision insurance

• Paid parental leave

• 401 (k)

• Paid Time Off

• Short Term and Long-Term Disability

• Employee Assistance Program

• Employee life insurance and supplemental life

• Spouse and child life and AD&D

• Pet insurance

• FSA and HSA available

Work Environment and Physical Demands :

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Manufacturing environment that requires extended time standing, walking, bending and reaching. Ability to carry up to 50lbs for up to a distance of 100ft may be required. Occasional extended and repetitive use of arms, hands and fingers to cut and manipulate small objects. Ability to work in a humid and pollinated environment.

E-Verify Participation Notice

This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Code of Conduct :

All employees are expected to represent the values and maintain the standards contained in the Code of Conduct.

In Grown Farms is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in In Grown Farms . If you need assistance with completing an online application due to a disability, please send a request to [email protected] Please be sure to include “Accommodation Request” in the subject line.