eCommerce Marketing Manager

LaSalle Network has partnered with a growing CPG company in the Western Chicagoland suburbs to hire an eCommerce Marketing Manager !

This eCommerce Marketing Manager is a hands-on, execution-focused role where you’ll lead digital and eCommerce marketing initiatives, drive online sales, and manage activation campaigns with creativity and strategic insight. You’ll work across multiple channels—including the company’s website, Amazon, Walmart.com, and Target.com—partnering with agencies and internal teams to ensure campaigns are delivered effectively.

eCommerce Marketing Manager Key Responsibilities:

• Lead and manage eCommerce marketing initiatives across DTC platforms and major retailer websites.

• Partner with agencies on creative campaigns, paid ads, email marketing, SEO, influencer marketing, and other digital initiatives.

• Oversee campaign planning, execution, and performance measurement to drive eCommerce sales and site traffic.

• Collaborate with brand marketing leads to ensure consistent messaging and alignment with overall brand direction.

• Develop marketing assets and coordinate activations, including events and sponsorships.

• Use data and analytics to understand consumer behavior, optimize campaigns, and identify growth opportunities.

• Manage cross-functional collaboration with internal teams and external partners, ensuring campaigns run smoothly.

eCommerce Marketing Manager Qualifications:

• 3–5+ years of experience in eCommerce or digital marketing, ideally in CPG.

• Strong understanding of online sales channels, digital marketing strategy, and campaign execution.

• Experience working with Amazon, Walmart.com, Target.com, and/or DTC websites.

• Knowledge of paid advertising, email marketing, SEO, influencer marketing, and campaign analytics.

• Ability to manage agencies and partner with external teams to execute campaigns.

• Strong creative judgment, strategic thinking, and a results-oriented mindset.

• Comfortable in a fast-paced, small-team environment managing multiple priorities.

eCommerce Marketing Manager Why Join:

• Lead the growth of a CPG company’s eCommerce business with measurable impact.

• Work closely with a small, high-performing team and external partners to shape brand strategy.

• Competitive salary and benefits package.

If you’re a hands-on eCommerce marketing professional looking to drive growth and make an impact, we’d love to hear from you! Please consider applying to this eCommerce Marketing Manager role today. We look forward to reviewing your application!

Salary: $120,000-$130,000 with medical, dental, vision, PTO and 401k offered.

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

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