Manager, Paid Search
Key Responsibilities:
- Lead Paid Search strategy and execution across Google and Microsoft ad platforms
- Own bid strategy and management
- Own client-facing interactions and client communications and serve as an educational resource for clients as a subject matter expert
- Strategize multi-channel digital media buying and planning through all steps of the planning process, from briefing to campaign creation
- Oversee day-to-day campaign budget pacing and performance across media portfolio – including bidding, copy and performance optimization recommendations
- Lead campaign creation and management including forecasting, KPI setting, creative briefing, trafficking, and managing delivery timelines
- Present weekly reporting, contribute to reporting insights and tactical recommendations
- Conduct ad hoc data analysis to drive optimization and testing recommendations
- Maintain test planning processes, and campaign change tracking
- Support training efforts of Specialists and Sr. Specialists
- Work with analytics team to deliver holistic insights and campaign learnings
- Ability to work in an fast paced environment; very strong organizational and communication skills are a must
- This position reports to the Senior Manager, SEM and SVP, Performance Media and Growth Marketing.
- 3-5 years of experience working in Paid Search marketing
- Experience executing campaigns in Paid Search ad platforms with focus on Google Ads products (Search, Performance Max, YouTube, Discovery, GDN)
- Analysis skill set, very comfortable with Excel / Pivot tables
- Keen problem-solving and troubleshooting abilities
- Professional communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
- High level of accuracy and attention to detail
- Curious, passionate about learning and data driven in their decision making
- MUST love and be curious about data analytics
- Self-motivated, but also can work well in a team
- Enthusiasm for the future of brand and performance advertising
- Bachelor’s degree from an accredited college or university
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