Brand & Retail Marketing Manager

TWISTED ALCHEMY

Brand & Retail Marketing Manager

Remote | Part-Time or Full-Time | Immediate Start

About Twisted Alchemy

We started behind the bar with one goal: make better cocktails easier to execute. What began in hospitality has grown into a fast-moving premium CPG brand featuring cold-pressed superfruits, health-conscious mixers, and a growing retail footprint at Whole Foods Market and beyond.

We are Whole30 Approved, featured on Bar Rescue multiple seasons as THE solution for fresh cocktails, and expanding into new Whole Foods regions in May 2026. We are a small, nimble team at a real inflection point and everyone on our team takes genuine pride in the work.

About the Role

This role is for someone who has been in the CPG world and knows what it actually takes to launch and grow a brand across multiple channels, not in theory, but in practice.

You understand the Whole Foods shopper. You’ve built retail marketing programs that drive sell-through, not just sell-in. You know how to make a demo sing, how to write a coupon offer that moves product, and how to show up at a trade show in a way that builds real relationships. You also understand the hospitality channel, from on-premise accounts to bartender education and wholesale relationships. You’re creative enough to make things beautiful and commercial enough to make them work.

You’ll report directly to our Co-Founder/CMO and work across brand, retail, hospitality, experiential, email, and partnership marketing. You’ll collaborate closely with our cross-functional team across operations, retail, research, social & influencer, and field marketing.

What You’ll Own

Retail & Trade Marketing

● Co-lead retail marketing for our Whole Foods expansion

● Build and maintain retail-ready assets: sell sheets, shelf talkers, trade decks, promo one-pagers, distributor tools

● Develop coupon and promotional mechanics in collaboration with our Co-Founder/CMO

Hospitality & Wholesale Channel Marketing

● Develop and execute channel marketing strategies for on-premise accounts, bars, restaurants, and hospitality partners

● Build tools and materials that support the bartender and chef, including recipe guides, back-of-house education, and account activation assets

● Manage and nurture wholesale and distributor relationships through targeted marketing support and programming

● Create hospitality-specific promotional campaigns that drive trial and menu placement

● Leverage our Bar Rescue credibility to open doors and build brand equity in the trade

Shopper Marketing

● Own the path to purchase, from shelf awareness to trial to repeat

● Develop geo-targeted digital campaign strategy around WFM store locations

● Experience with Aisle, WeStock, or similar natural channel couponing platforms is a strong plus

Email Marketing

● Own email marketing across all key audiences: hospitality partners, retail accounts, DTC consumers, and distributors

● Develop brand awareness, promotional, and educational email campaigns tailored to each channel

● Build and maintain email calendars, templates, and segmentation strategies

● Track performance and optimize for open rates, click-through, and conversion

Demo & Experiential

● Collaborate with our Demo Coordinator to elevate the quality and impact of our in-store demo program

● Develop demo guides, talking points, and brand education tools

● Build brand partnership and co-marketing opportunities

● Attend key launches, trade shows, and brand events

Brand Creative & Asset Production

● Design and produce assets across digital, print, retail, hospitality, and experiential touchpoints

● Create visually polished presentations, pitch decks, and partner materials

● Maintain brand consistency, working closely with our Social & Influencer Specialist

● Direct external photographers, designers, and vendors as needed

Brand Partnerships & Activations

● Identify and develop co-marketing opportunities with aligned brands and wellness partners

● Support lifestyle activations including post-yoga elixir events, pickleball cocktail experiences, and culinary collaborations

● Activate our Bar Rescue credibility across PR, trade, and consumer marketing

Cross-Channel Flex

● Because we’re a small team, you’ll touch multiple channels as priorities shift

● Bring a solutions-first mindset: when something needs to get done, you figure out how

What You Bring

Experience & Background

● 3-5 years in brand marketing, retail marketing, trade marketing, or hospitality channel marketing, with CPG, food & beverage, or wellness strongly preferred

● Multichannel experience across retail, hospitality/on-premise, DTC, and/or wholesale

● Direct experience with a Whole Foods Market launch or expansion, you know how the ecosystem works

● Experience in the WFM produce section is a plus, with understanding of produce buyer relationships and shopper behavior

● Proven track record building retail marketing programs: demos, coupons, promo calendars, and trade tools

● Shopper marketing experience including path to purchase, trial mechanics, and velocity-building tactics

● Experience with email marketing across multiple audience segments

● Experience with experiential marketing and brand activations

● Background in hospitality, spirits, or wholesale is a meaningful plus

Skills & Tools

● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, you produce assets independently

● Excellent writing skills with the ability to adapt to brand voice across channels and audiences

● Strong design sensibility: typography, layout, and brand consistency

● Experience with email marketing platforms (Klaviyo, Mailchimp, or similar)

● Familiarity with Aisle, WeStock, or natural channel couponing platforms is a plus

● Comfortable with project management tools such as Basecamp, Monday.com, Asana, or similar

Mindset

● You’ve worked in a small team and know how to prioritize when everything feels urgent

● You understand both the creative and commercial sides of brand marketing

● You communicate proactively, especially when priorities shift

Bonus Points For

● Experience in the spirits, cocktail, or hospitality industry

● Familiarity with natural channel retail beyond Whole Foods, such as Fresh Market and Erewhon

● Podcast advertising or PR experience

● Wellness, better-for-you, or sober curious community experience

● Experience with non-alc beverage marketing or recipe development

Why This Role

You’ll work directly with a founder, have real ownership, and see your work show up at shelf, at events, in inboxes, and in the hands of people who genuinely love what we make. We move fast, we trust our people, and we build together.

If you’ve been looking for a brand you actually believe in and a team that gives you room to do your best work, we’d love to meet you.

Compensation

Fractional/Contractor: $35–50/hr. This role has the potential to grow into a full-time position.

How to Apply

Send your resume, a brief note about your CPG, retail, or hospitality marketing background, and any portfolio samples to:

[email protected]

We review on a rolling basis and move quickly. If this sounds like you, don’t wait.

Pay: $35.00 - $50.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote