Senior HCP Marketing Manager, International, Immunology (Rheum New Indications)
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Supporting the New Indications Lead, International Marketing, this position actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support HCP Promo for RINVOQ new indications in Rheumatology. As HCP Marketing Manager New Indications, this position collaborates and engages with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and learning.
Learn more about what it takes in this role below!
Key Responsibilities Include:
- Participate in International cross functional team and work closely with affiliates to generate effective tactics and competitive readiness plans for launch indication.
- Ensure go-to-market models’ application to support different country-archetypes for successful launch.
- This individual will also lead work with our multiple agencies.
- Effectively monitors KPIs, trackers and define action plans.
- Demonstrates customer-centricity approach knowledge, and ability to promote on omnichannel marketing approach.
- Partner with training teams to ensure effective integration of HCP promotional tools into training programs, driving pull-through and field adoption of key marketing materials and tactics.
- Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build an effective launch plan.
- Effectively directs research team efforts in primary research projects and understands the healthcare business environment including international markets and payers, distribution channels, and pricing strategies.
- Monitors and leads international marketing programs and activities within budgeted constraints while understanding the fundamental aspects of portfolio performance.
- Ensures that regulatory and compliance guidelines are followed.
Qualifications
Basic:
- Outstanding interpersonal skills and the ability to work in a fast-paced environment delivering high quality.
- Skilled at brand management, project management, time management, communication, decision-making, organizational relations.
- Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results.
- Ability to engage with and motivate Area and Affiliate Brand Team leaders.
- Willingness to travel at least 20%.
Qualifications:
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
- Experience and proven track record in Pharma Marketing and Brand Management.
- Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
- Experience and ability to demonstrate financial planning and analysis skills.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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