Associate Director, Marketing Oncology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join AbbVie’s growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. Come join an inclusive AbbVie oncology culture that fosters trust in each other, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals.

Purpose:

Drives marketing strategy for brand(s). Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.

Key Responsibilities:

• Lead the development of the brand strategy including generation of key marketing insights and implications, gap analysis, market research plan and strategic brand plan.
• Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an on-going basis to the marketing plan.
• Develops and articulates effective marketing strategies that are impactful, executable, and easily communicated to senior leadership (Annual Brand and Tactical Planning).
• Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Creates high-impact personal and non-personal promotional tactics and material that support strategic objectives.
• Lead and manage indirect teams, and external partnerships to execute key marketing initiatives.
• Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
• Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines).
• Effectively collaborates with market research and analytics team in primary and secondary research projects.

Qualifications

• Bachelor’s Degree required.
• 9+ years of brand marketing experience or 7+ years of pharmaceutical / biotechnology/medical device marketing experience.
• Ability to understand and translate medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
• Significant experience achieving results with team collaboration and influencing matrix partners.
• Excellent leadership and communication skills.
• Ability to foster strong relationships with senior management and external partners.
• People management experience
• Cross-functional and/or similar experiences including collaborating with field sales, finance, regulatory, research & development and other relevant business functions.

Preferred:

• Previous experience within Oncology/rare disease is preferred with at least 5+ years of experience in either sales or marketing (hematology experience strongly preferred).
• Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.
• MBA and/or scientific background and/or Global experience.
• Experience working in a joint venture commercial partnership.
• Experience managing various agencies (e.g. digital, advertising, etc)

Key Leadership Competencies:

• Demonstrated ability to network and partner effectively across functional areas – achieve results through influence and leading without authority.
• Builds strong relationships with peers and cross functional partners to enable higher performing teams.
• Learns, fast, grasps the 'essence' and can change the course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment, open to suggestions and experimentation for improvement.
• Embraces the ideas of others, nurtures innovation, and can take innovation to reality.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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