Digital Content Creator

Digital Content Creator

This role is responsible for creating compelling digital content that supports both external marketing initiatives and internal communication efforts. With strong skills in social media, photography, and videography, the Digital Content Creator will produce engaging visuals and storytelling assets that align with the company’s brand voice and strategy. This role involves developing and executing content across multiple digital channels while collaborating with cross-functional teams to bring ideas to life. The ideal candidate will combine creative vision with an understanding of digital trends and performance metrics to enhance brand visibility, audience engagement, and overall impact.

As a Digital Content Creator you will:

• Manage and execute social media content strategies that drive both Corporate Brand and Employer Brand awareness.
• Create and publish monthly LinkedIn newsletters to strengthen thought leadership and community engagement.
• Lead and grow the Social Media Ambassador Program to amplify authentic employee voices and brand storytelling.
• Capture, edit, and deliver high-quality product photography and video content for use across digital platforms—including web, social media, presentations, and blogs.
• Support internal multimedia needs by producing video and photography content for events, corporate communications, community outreach, and facility tours.
• Collaborate closely with the Digital Marketing Lead and Human Resources to draft, schedule, and analyze social media posts, campaigns, and newsletters that are timely, informative, and visually compelling.
• Stay current with emerging social media trends, tools, and best practices to continuously enhance engagement and reach.
• Manage and produce visual and digital content for internal communications, including facility TV screens and photography requests.

We are looking for someone who:

• Holds a Bachelor’s degree in Marketing, Communications, Digital Media, or a related field and 3–5 years of equivalent professional experience in digital marketing or content creation.
• Has experience with Hootsuite, Sprout Social, or similar social media management platforms.
• Is proficient with Adobe Creative Cloud applications (Photoshop, Premiere Pro, Illustrator, or Lightroom) and hands-on experience with photography, videography, and post-production editing for digital channels.
• Has proven experience creating and managing digital content across multiple platforms (e.g., LinkedIn, YouTube, Instagram, or other relevant channels).
• Has strong written and visual storytelling skills, with the ability to tailor content to different audiences and platforms.
• Is proficient in Microsoft Office Suite (Word, PowerPoint, and Excel), with working knowledge of digital asset management or scheduling tools.
• Possesses excellent organizational and project management skills with strong attention to detail.
• Has the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Has a collaborative mindset and effective communication skills, both written and verbal.
• Is self-motivated, resourceful, and comfortable working independently or as part of a team.

Ideally you will also have:

• Familiarity with website content management systems (e.g., WordPress, HubSpot CMS, or similar).
• Understanding of SEO principles, digital analytics, and engagement metrics to inform content strategy.
• Strong creative and conceptual thinking skills with an eye for design and brand consistency.
• Experience collaborating with cross-functional teams such as Marketing, HR, or Corporate Communications.

What we offer you:

Typical pay is $57,400 – 71,750 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

This position is eligible for participation in our QuarterlyIncentive Pay Program

G&W Electric offers a comprehensive benefits package that includes:

• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility

About G&W Electric

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

Learn more about our company by watching this video: https://www.youtube.com/watch?v=DMtAhsdYeUQ

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

*G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor