Director of Marketing

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit .

JOB DESCRIPTION SUMMARY

Creates and implements marketing programs, initiatives, and strategies that support new business development and the ongoing operation of the assets within the assigned portfolio by accessing current and predictive market intelligence, preparing marketing and sales presentations for prospective owners/clients, and leading the execution of the Company’s overall marketing philosophy and strategic initiatives within the assigned portfolio.

JOB DESCRIPTION

• Leads the development and execution of marketing strategies and programs that support achievement of the portfolio’s business development and financial performance goals by creating and implementing action plans around marketing, advertising, sales, new development presentations, and client communications.
• Acquires and reviews current market data to identify trends, opportunities, and threats, and creates effective short- and long-term response strategies to improve or enhance the operational and financial performance of the assets comprising the portfolio.
• Partners with Greystar leaders and community managers within the assigned portfolio to plan and coordinate advertising and promotional marketing campaigns, and execute marketing activities and programs to achieve revenue, sales, and business development goals.
• Leads and manages the team of marketing associates and analysts by interviewing, hiring, developing, and managing team members in accordance with the Company’s philosophies, values, and human resource policies.
• Establishes a network of industry and market resources and business contacts by attending and participating in local industry and media events, joining associations and other organizations that provide access to potential clients and industry contacts, and making routine contacts and outreach efforts to build and maintain business relationships.
• Analyzes and interprets market data, evaluates the impact on the portfolio’s financial performance, and creates integrated marketing, advertising, and sales strategies to increase qualified traffic and achieve occupancy goals.
• Participates in the annual business planning process by providing current and predictive market and industry data, recommending innovative marketing and advertising strategies, and developing processes for tracking and evaluating the impact of planned marketing initiatives.
• Drives the development and implementation of cutting-edge and innovative communications, marketing, and advertising outlets and vehicles by utilizing internet, website, and other emerging technologies to create cost-effective tactics for promoting sales and new business development.
• Organizes and assists in leading sales and new business presentations to potential clients and prospects by developing persuasive and powerful brochures and collateral materials, writing proposals and responding to RFPs, organizing and orchestrating summits and client meetings to pitch new business and/or provide portfolio updates, and attending and participating routine market review meetings with existing clients.

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** The salary range for this position is $135,000 to $165,000 DOE **

Additional Compensation :

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions : In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.

• Onsite Property Positions : In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

• 401(k) with Company Match up to 6% of pay after 6 months of service.

• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

• Employee Assistance Program.

• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].