Senior Marketing Associate

1. Channel Communications

• Create regular direct communications to our channel sales organization to share win stories, go-live stories, organizational updates and other digital assets.
• Initiate the development of content and work collaboratively with internally team members to further develop and refine the messaging for distribution to channel sales organization.
• Meet regularly with Channel marketing organization for collaborative planning
• Support activities to renew Peloton Badge certifications with Channel partner

2. Marketing Campaigns

• Create integrated nurture and account-based marketing programs and campaigns to help build pipeline
• Execution of marketing campaigns - Create emails, schedule multi-touch account-based campaigns, maintain mailing lists, and run performance reports

3. Conferences and Events

• Assist in planning and coordination of large conferences and regional events from logistics, promotion, and internal preparation cadence leading up the event
• Assist in planning, promotion and execution of webinars

4. Social Media

• Partner with Peloton Corporation Marketing to maintain and expand website presence for the channel, including landing pages for campaigns and webinars
• Partner with Peloton Corporate Marketing on the development of presence on social media platforms, including LinkedIn and media news wires
• Assist in Brand Development including social media and website content

5. Customer Communications

• Establish and Manage Client Appreciation program - Gifts, events - in-person & virtual, referrals, and more
Manage customer satisfaction survey process and disseminate feedback

6. Sales Collateral

• Help build and maintain a repository of sales collateral for primary industry verticals and business functions (“use cases”).
• Help with variations of Intro decks used for channel meetings and customer facing engagements by thinking through the content relevant to the audience.
• Develop a case study at the completion of each client implementation that can be shared on social media and distributed to the channel
• Maintain repository of client logos (Nascar slide)
• Track any marketing permissible use restrictions and confirm adherence

7. Special projects as needed

• Bachelor's degree, in Marketing or Communications
• Strong writing and storytelling skills
• 5+ years prior Marketing experience in fast paced environment preferably in an agency, consulting or software organization
• Understanding of go to market strategies with alliance partners
• Fluent in Microsoft Office Suite (Excel, Word, Powerpoint)
• Fluent in Salesforce
• Strong writing and presentation skills including ability to write high quality executive level communications
• Eager to learn new skills and technologies
• Adaptable, flexible and open to new ideas
• Dynamic individual who easily connects and collaborates with the broader organization
• Self-motivated, highly organized, detail oriented, and passionate to work in a fast paced, highly entrepreneurial environment

• Understanding of Anaplan customer persona and go to market experience
• Alliance and Partner marketing experience
• Hands-on experience with leading CRM and Marketing Automation tools, preferably with Salesforce and Oracle Eloqua
• Experience in Adobe Photoshop, Premier, and InDesign a plus

• Competitive base salary
• Medical, dental, and vision insurance
• 401K with supporting company match
• Flexible Spending
• Performance bonus
• Paid holidays and vacation days