Senior Marketing Technology & Data Consultant - Channel Strategy & Enablement

* Define the purpose, strengths, and limitations of each marketing cloud channel (e.g., Email, WhatsApp, Mobile/SMS, Push, Web/Personalization, Advertising) for Caterpillar* Establish clear guidelines for when and where each channel should be used, how it complements other channels, and where it should not be applied* Serve as a subject-matter expert on channel functionality and best-practice usage* Define and document data requirements and flow for each channel enablement and activation* Define and document governance models for channel usage, including frequency, ownership, and experience standards in partnership with the Privacy Center of Excellence* Establish success metrics and KPIs for channel performance and effectiveness* Ensure channels are used consistently and responsibly, with attention to consent, compliance, and brand standards* Act as a strategic advisor to marketing leadership, campaign teams, and technology partners* Facilitate alignment discussions and working sessions focused on channel purpose, capability, and outcomes* Ensure shared understanding between business and technical teams without owning day-to-day execution**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. **Strategic Thinking:** Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. **Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Experience in digital marketing, CRM, or marketing technology strategy* Strong understanding of common marketing channels and their functional roles within enterprise marketing ecosystems* Experience defining channel strategies, operating models, or governance frameworks* Ability to translate business goals into clear, channel-level strategic guidance* Experience with Salesforce Marketing Cloud or comparable enterprise marketing platforms* Background in consulting, marketing strategy, or digital transformation initiatives* Experience working closely with technical delivery teams while remaining strategy-focused* Familiarity with data-driven marketing concepts and performance measurement* Each marketing channel has a clearly defined purpose and strategic role* Channels are activated intentionally and consistently across teams* Business and technical stakeholders are aligned on channel capabilities and expectations* The marketing cloud ecosystem supports scalable, well-governed marketing execution* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr