Sr. Marketing Manager, Digital - US Wealth Marketing

Senior Manager, Marketing, Digital - U.S. Wealth Marketing

Join one of Forbes' Most Trusted Companies and help shape the future of Wealth Marketing in the U.S.

At BMO, we're growing fast-and our U.S. Wealth Marketing team is at the center of that expansion. This role is a critical driver of our digital transformation, helping us deliver exceptional experiences for high-value clients and prospects.

You're a dynamic and effective strategic thinker with a strong appreciation and passion for client acquisition. You're fascinated by consumer behavior, and you know how to leverage data to tell compelling outcomes. You're a pro at turning insights into action and building strategies that drive digital marketing results while managing budget dollars. Thriving in a fast-paced environment is where you shine and you have a deep passion for financial services.

This role is pivotal in leading customer acquisition efforts, engagement, and retention through performance marketing, website strategy, and innovative digital experiences.

You will oversee our website presence, lead website migration efforts, and manage a team that includes a CRM Manager. You'll also be responsible for SEM and lead generation programs that support sales enablement. This is a high-visibility role that requires a data-driven mindset, strong leadership, and a passion for delivering measurable business results in a highly competitive financial services landscape.

But most importantly: you want to be part of a culture of ideas, fun, and learning with smart (and often funny) people who do some of the most exciting, successful work in banking and marketing.

What You'll Do

• Lead Digital Strategy: Own end-to-end digital marketing strategy and execution across paid and owned channels, ensuring alignment with U.S. Wealth business goals.

• Website Leadership: Oversee website strategy and major migration projects, design and implement regular updates,optimizeUX, and drive lead generation from the site.

• CRM & Personalization: Use Salesforce and Salesforce Marketing Cloud to deliver segmentation, personalization, and lifecycle marketing at scale forwealthaudiences.

• Data & Insights: Build advanced dashboards (Power BI or similar) to track performance andoptimizecampaigns in real time.

• Performance Marketing: Drive SEM and programmatic strategies to maximize ROI and conversion.

• Content & Editorial Planning: Develop and manage editorial calendars that keep our wealth-focused digital presence fresh, relevant, and impactful

• Sales Enablement - Partner with sales and product teams to develop lead generation strategies and sales enablement tools

• Collaboration: Work closely withthought leaders,creative, and analytics teams to align strategies and accelerate growth.

What You Bring

8+ years in digital marketing with expertise in content strategy, CRM, and website management.

Proven success in large-scale website migrations and digital transformation.

Advanced proficiency in Salesforce and Salesforce Marketing Cloud.

Strong analytical skills and experience building dashboards and reporting tools.

Ability to develop and execute editorial calendars and structured marketing plans.

Excellent communication and stakeholder management skills.

Passion for innovation and delivering exceptional digital experiences.

Why BMO?

We're building something big in the U.S.-and you'll be part of it. You'll join a culture that values creativity, collaboration, and growth, with opportunities to make an impact every day.

Salary:

$102,000.00 - $190,000.00

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other legally protected characteristics. We also consider applicants with criminal histories, consistent with applicable federal, state and local law.

BMO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.