Brand Manager, SureCrisp
Position Title: Brand Manager, SureCrisp
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Requisition ID: 36696
Reporting to the Senior Brand Manager, the position of Brand Manager will champion & drive the SureCrisp™ proposition to achieve success in the emerging off-premise space. As the execution expert of our biggest Big Bet, this role calls for strong leadership of cross-functional teams of R&D, Sales, Insights, Finance, etc. The ideal candidate must have passion for the operator and consumer, be fueled by curiosity, strong analytical and financial acumen, dynamic communication skills and proven leadership of complex projects.
What You'll Do...
- NA Core Innovation: commercial lead of critical growth projects that include renovation for superiority, expansion into new channels/environments (Pizza) and segment extensions (Seasoned).
- Scope of leadership includes developing 6Ps for a winning proposition, completing gate deliverables on-time and Sales partnership to develop go-to-market plans.
- NA Business Performance: provide a holistic overview of off premise category and SureCrisp performance. Reporting and analysis to include YTD growth & drivers, YTG projections, competitive deep dive (e.g. share, activation tracker) and equity tracking
- NA Budget Owner: As the biggest FS budget line item, manage SC budget for reporting accuracy, on-time billings and pivots to avoid over/under spend.
- Support the Communications team on comms execution by partnering with Integrated Marketing and external agencies to deliver brief objectives.
What You'll Bring...
- Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred)
- Minimum 5 years of brand management experience with a background in CPG and/or Foodservice
- Prior commercial leadership of projects of high priority/visibility, complexity and ambiguity
- Self-starter that tackles opportunities that require new WOW, processes and behaviors
- Strong financial acumen, analytical abilities, communication skills and decisiveness
- Ability to influence the organization and key stakeholders with fact-based evidence, salesmanship and compelling story-telling
- Adept with Stage-Gate process to drive decision-making with gatekeepers
- Excellent written and oral communication skills (including strong presentation skills)
- Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Passion for, and understanding of, food industry preferred
Compensation Package : $97,500.00-$130,000.00 USD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits : At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
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