Director, Product Marketing - Auth0

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Director, Product Marketing, Auth0

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Auth0 technology is an easy-to-implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.

The Opportunity Auth0 sits at the critical intersection of developer experience, security, and identity. To win this market, we need a product marketing leader who is as comfortable with a technical audience as they are pitching to executives. We are seeking a Director of Product Marketing with deep technical roots, a bias for action, and a player-coach mindset to lead Auth0’s next chapter of growth.

This is not a “keep the lights on” role. You will be responsible for the entire Auth0 portfolio: from our established, market-leading products to our emerging bets in areas like Agentic AI. You will be tasked with developing and implementing strategies at high speed, with the ultimate goal of successfully positioning Auth0 in the market to exceed our ambitious goals for revenue growth and developer adoption.

What You’ll Be Doing

• Own the Product Narrative: Define and manage the strategic narrative for Auth0. You will be the expert on our market, customers, and competition, using that insight to craft compelling positioning and messaging.
• Lead, Mentor, and Grow a Team: Act as a player-coach, leading and empowering a small, high-performing team of product marketers. You will be responsible for hiring, mentoring, and developing talent.
• Orchestrate High-Impact Launches: Lead the GTM execution for Auth0’s most strategic product launches, ensuring the entire organization is aligned and the launch delivers on its business goals.
• Influence the Product Roadmap: Serve as a critical partner to Product and Engineering leadership. You'll use your technical credibility and market insights to influence the future direction of the Auth0 platform.

Deliver the Voice of the Market: Establish the framework for analyzing market trends, competitive threats, and customer feedback. Ensure that actionable insights are delivered to leadership, product, and GTM teams.

• Build strong partnerships: Establish a powerful alliance with Product Management to connect roadmap decisions to market opportunity. Partner with Marketing to ensure our product story is at the heart of every campaign.

What You’ll Bring

• Experience: 15+ years in a product function (e.g., product marketing, product management) in SaaS/enterprise software, with 7+ years in a people management role.
• Player-Coach Leadership: Proven experience hiring, mentoring, and leading high-performing teams, while also being able to roll up your sleeves to personally deliver on strategic projects.
• Deep Technical Credibility: You are technical enough to go deep with the Auth0 product, build trust and rapport with a developer audience, and influence the product roadmap with sound, market-driven arguments.
• Strategic Mindset: Demonstrated ability to develop and execute strategies that blend enterprise, sales-led motions with bottoms-up, developer-focused product-led growth.
• Bias for Action: You thrive in a fast-paced environment and have a proven ability to move with speed and agility from strategy to implementation.
• Technical Storytelling: An exceptional ability to communicate complex technical concepts simply and persuasively to a wide range of audiences, from developers to C-level executives.

Why Join Us This is a rare opportunity to lead product marketing for a platform loved by millions of developers and trusted by thousands of enterprises. You won't just be marketing a product; you'll be shaping the narrative for a category leader. This role offers the chance to build and lead a team, influence the future of our product, and directly drive the next chapter of Auth0’s growth.

We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed.

#LI-Hybrid

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Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, Illinois, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual OTE range for this position for candidates located in California, Colorado, Illinois, New York, and Washington is between: $204,000—$306,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: .

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between: $185,000—$277,000 CAD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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