Digital Marketing Strategist

Job Description

Job Description

Digital Marketing Strategist Position Overview: *** Must be local to Burr Ridge, Illinois

Are you a creative, results-driven digital marketing professional looking to take the next step in your career? Do you thrive on crafting engaging content and building a brand’s online presence? If so, we want to meet you! NEXT Door & Window is seeking a passionate Digital Marketing Strategist to lead our online marketing efforts. In this role, you will lead our digital presence day-to-day—managing social media, paid media and email campaigns, creating high-quality video content, and executing digital marketing campaigns to drive engagement and generate in-home appointmeWhy Work for NEXT Door & Window

NEXT Door & Window has been serving Chicagoland homeowners for over 23 years and has an excellent reputation in the market. In 2023, NEXT received the BBB Torch Award for business ethics based on our high standards and exceptional performance. We are experiencing strong growth from our partnership with Costco and an expanded local event marketing schedule. NEXT offers a highly collaborative, rewarding work environment and we encourage our team members to find ways to expand their skills and pursue new opportunities within the organization.

NEXT offers:

• Competitive compensation based on experience, skills, and proven results
• Career growth opportunities within a thriving company, allowing you to shape our brand’s digital presence and make a real impact
• Medical, Dental, and Vision Insurance
• 401k with Profit Sharing
• Paid vacation that increases with seniority
• Companywide performance-based bonus opportunities

Responsibilities:

• Manage and schedule content for Facebook, Instagram, Tik Tok, LinkedIn, and YouTube.
• Create engaging stories from completed projects for social media, blogs, and website updates.
• Develop video content to showcase projects, client testimonials, and company culture.
• Capture employee engagement at meetings and events to enhance brand authenticity.
• Create and run social media ad campaigns to increase brand awareness and generate leads and in-home appointments.
• Work with the digital marketing agency to optimize PPC campaigns and the SEO program.
• Update and maintain website pages.
• Track and report on engagement, reach, and lead conversions.
• Write compelling articles, blogs, and press releases.
• Track lead attribution to CRM (i360).
• Create and manage email campaigns.
• Work with the Director of Marketing to manage and optimize paid digital lead programs (e.g., Three Ships, Home Buddy, Contractor Appointments).
• Manage lead nurture platforms - Hatch and Lumin AI.
• Assist with monthly budget and cost updates.
• Participate in research and assessment of new digital marketing partners.

Required Qualifications:

• At least five years of proven experience as a Digital Marketing Strategist
• Experience in home improvement, home remodeling, or construction industries is preferred but not required.
• Strong social media management skills.
• A creative mindset with the ability to develop engaging campaigns that generate leads and brand awareness.
• Analytical skills to track performance and adjust strategies based on data.
• Excellent written and verbal communication skills.
• Highly organized, self-motivated, and able to work independently with minimal oversight.
• Team player mentality – understand the value of teamwork and actively contribute to the success of the team.

Annual Compensation:

Salary: $60,000-$70,000 base salary, depending on experience level, plus bonus opportunities based on quarterly appointment goals

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.