Brand Marketing Manager

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

As a Brand Marketer at Sphera, you will play a key role in shaping and amplifying our brand messaging, ensuring consistency across all marketing channels. You will be responsible for developing brand narratives, corporate brand messaging, content marketing strategies, demand generation initiatives and marketing communications that resonate with our target audiences. The ideal candidate has a strong understanding of brand marketing, storytelling, and value proposition development, as well as experience driving integrated marketing campaigns that contribute to business growth.

Key Responsibilities

Brand Messaging & Positioning

• Own and launch Sphera’s brand messaging and value propositions to ensure consistency and clarity across all marketing and sales materials.

• Craft compelling brand narratives that differentiate Sphera in the market and align with customer needs.

• Partner with product marketing, sales and leadership teams to ensure messaging alignment across all touchpoints.

Content Marketing & Thought Leadership

• Create and oversee strategic content marketing initiatives, including blog posts, white papers, e-books, case studies and video scripts.

• Work with subject-matter experts (SMEs) to develop thought leadership content that positions Sphera as an industry authority.

• Ensure all content aligns with SEO best practices and supports lead generation efforts.

Demand Generation & Campaign Strategy

• Collaborate with the demand generation team to develop and execute integrated marketing campaigns that drive brand awareness and pipeline growth.

• Support the creation of multi-channel marketing initiatives, including digital, social media, email marketing, and paid advertising.

• Leverage customer insights and data analytics to optimize marketing campaigns and improve engagement.

Marketing Communications & Brand Awareness

• Support corporate branding initiatives, including website content, PR messaging, and executive communications.

• Ensure brand consistency across all marketing materials, campaigns, and digital assets.

Cross-Functional Collaboration

• Work closely with sales, product marketing, and digital marketing teams to align messaging and branding efforts with business objectives.

• Partner with external agencies, designers, and writers to execute high-quality marketing materials.

• Support internal brand training initiatives to ensure a unified brand voice across departments.

Required Skills & Qualifications

• 7+ years of marketing experience, preferably in B2B, SaaS, sustainability, ESG, or risk management industries.

• Strong background in brand marketing, content marketing, demand generation, and marketing communications.

• Proven ability to develop and execute marketing strategies in an international business environment.

• Experience developing brand messaging, value propositions and storytelling frameworks.

• Proven ability to create content strategies that support business growth and lead generation.

• Proficiency in Microsoft Word and PowerPoint for content development and presentation creation.

• Familiarity with basic design tools or principles is a plus, enhancing visual storytelling and content presentation.

Strategic & Creative Thinking

• Ability to translate complex industry topics into compelling, customer-centric narratives.

• Strong understanding of SEO, digital marketing, and content distribution strategies.

• Ability to balance high-level brand strategy with hands-on tactical execution.

• Demonstrated experience in planning, executing and measuring multi-channel marketing campaigns.

Communication & Collaboration

• Strong portfolio showcasing effective brand messaging, content creation and campaign development.

• Ability to work cross-functionally with internal stakeholders, executives, and external partners.

• Ability to craft and deliver compelling presentations for senior leadership and stakeholders.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Education & Certifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business or a related field.

• Additional certifications in content marketing, digital marketing or brand strategy are a plus.

Pay:

$90,000.00 - $136,000.00 + Eligible for Variable Compensation Plan

Commensurate with relevant qualifications and experience

Benefits:

• Medical, Dental, and Vision Insurance

• Health Savings Account

• Flexible Spending Account

• 401(k) Retirement Plan with Company Match

• Life and Disability Insurance

• Critical Illness Insurance

• Accident Insurance

• Hospital Indemnity Insurance

• Paid Time Off and Holidays

• Flexible Working Schedule

Sphera is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all colleagues. We provide equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, or any other legally protected status.

If you require a reasonable accommodation for a disability during the application or recruiting process, please email us at [email protected] to make your request. To help us best respond, please include your name and the position you are applying for in your message.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.