Director, Channel & Customer Strategy
- Lead channel strategy development, aligning brand priorities with customer opportunities to drive growth.
- Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends.
- Develop distinctive value propositions delivering profitable growth for Coca-Cola and retail partners.
- Use advanced analytics to craft selling stories and actionable strategies aligned with company and customer goals.
- Build strong partnerships with NAOU Retail teams and key customers; develop Joint Business Plans balancing short- and long-term growth.
- Champion a consumer-centric approach, providing category solutions rooted in insights and portfolio strengths.
- Serve as primary liaison between the North America Juice business, retailers, and partners, aligning priorities.
- Embed category/brand strategies into plans, integrating pricing, promotion, and merchandising to meet agreed KPIs.
- Ensure flawless execution of brand, commercial, and sales priorities in line with look-of-success standards.
- Collaborate with internal teams and retailers to optimize product performance, merchandising, pricing, and assortment.
- Monitor execution scorecards and KPIs (e.g., SOVI, TDPs, share) to identify opportunities and address gaps.
- Partner with RGM, Commercial Strategy, Pricing Execution, and others to align execution with business strategy.
- Lead business reviews to maintain alignment with customers and internal stakeholders.
- Act as subject matter expert on channel and customer strategy, guiding Brand, Commercial, and Sales Operations teams.
- Lead innovation launches within the channel, ensuring successful commercialization of new products and packaging.
- Drive process improvements in tools, systems, and RTM operations for greater efficiency.
- Promote best-in-class routines, communications, and reporting to enable seamless collaboration.
- Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
- 7–10 years in Channel & Customer Strategy, Sales, Category Management, or related CPG roles.
- Proven customer management and planning experience across multiple segments.
- Ability to balance strategic growth with operational priorities and translate strategies into execution.
- Strong relationship builder with experience collaborating with senior retail leaders.
- Analytical expertise leveraging tools such as Nielsen, Numerator, TPM, Power BI, and syndicated data.
- Deep knowledge of category management, pricing/promotion, and AMPS principles.
- Skilled in managing ambiguity, problem-solving, and using industry-standard sales/financial systems (e.g., SAP, Oracle).
- Iconic Brand: Work on the world’s most recognized brand and shape its next chapter.
- Exposure to Leaders: Access global marketing leaders and emerging digital platforms.
- Creative Culture: Join a team that embraces bold ideas, risk-taking, and innovation.
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