National Sales Manager

KEY RESPONSIBILITIES/ESSENTIAL JOB FUNCTIONS :

• Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas
• Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long-term customer commitment, closing strategic deals, and acting as a trusted advisor
• Build and strengthen partnerships across Distributors/Wholesalers, E-commerce Resellers, and National & Key Accounts/Chain Sales
• Secure product specifications into customer brand standards, menus, or equipment lists to establish long-term business relationships
• Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events
• Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions
• Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees).
• Lead high-impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment.
• Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow-up.
• Communicate clearly and manage budgets to support effective client acquisition
• Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin
• Contribute to forecasting and planning with real-time market and outreach insights
• Foster a high-performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade’s values and leadership expectations.
• Other duties as assigned.

POSITION REQUIRMENTS:

• Bachelor’s degree in Business, Marketing, or related field
• Minimum of 10 years of progressive sales experience, including national account management
• Minimum of 3 years of experience in a leadership capacity.
• Experience selling products in standards/specifications driven industries
• Excellent verbal, written, and presentation communication skills and strong ability to collaborate effectively with all levels of the organization (e.g. entry level to executives).
• Strong negotiation and persuasion skills.
• Self-starter with excellent problem solving, decision making, attention to detail, and project management skills.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, SharePoint, etc.). Intermediate knowledge of ERP systems (Epicor experience is a plus) and proficiency in utilizing Customer Relationship Management systems (Salesforce experience is a plus).
• Strong business acumen.

PREFERRED KNOWLEDGE/SKILLS:

• Master’s degree in Business Administration (MBA) or related field preferred.
• Experience in sales and/or marketing in the signage industry is preferred.
• Active leader and member of varied professional and community organizations.

WORK ENVIRONMENT/ PHYSICAL REQUIREMENTS:

• Hybrid office-based with moderate noise levels & prolonged computer use. Occasional presence in non-climate-controlled, high-noise production & warehouse areas where appropriate PPE must be worn
• Ability to travel up to 50% of the time
• Total Compensation: $200k-$250k

This Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and may be revised at any time by the Company.