Marketing Specialist - ComEd (Hybrid)

Who We Are: We're powering a cleaner, brighter future.

Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.

Are you in?Primary Purpose:

Execute program advertising, marketing and customer education efforts including energy efficiency, payment assistance, solar, and EV offerings. Coordinate advertising plans and tactics across multiple departments, align advertising content and media with marketing objectives, and measure effectiveness of advertising efforts. Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies

Primary Duties:

 

• Execute multiple marketing tactics for residential, business and public sectors customers. Coordinate marketing efforts and manage review of marketing materials with internal stakeholders. 
• Develop and manage marketing and customer education plans. 
• Manage program marketing budgets including invoice tracking, accruals and forecasting. 
• Measure effectiveness and reports metrics for marketing efforts. 

Job Scope:

 

Position will work across multiple internal departments to align advertising support with marketing plan objectives and strategies. Execute campaigns in partnership with both media and creative agencies. Monitor, review, and assist with external advertising support requests. Support and/or execute multiple advertising campaigns targeting residential and business customers. Coordinate marketing efforts and manage review of content with internal stakeholders. Manage advertising campaign budgets and contracts including invoice tracking, accruals and forecasting. Metrics report review and distribution for multiple advertising campaigns. Advertising schedule and survey management. Other duties as needed

Minimum Qualifications: MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Advertising, Business or other applicable field
• 2-5 years relevant experience or equivalent
• Strong oral and written communication skills
• Strong project management skills

Preferred Qualifications:

 

• Experience working in an advertising agency environment
• Understanding of both advertising creative and media processes and metrics
• Familiarity with Google Ads and/or Social ad platforms
• Knowledge of customer segmentation strategies
• Familiarity with electric utility industry a plus

Benefits: Benefits

• Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $68,000.00/Yr. – $93,500.00/Yr.
• Annual Bonus for eligible positions: 10%
• 401(k) match and annual company contribution
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
• Employee Assistance Program and resources for mental and emotional support
• Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
• Referral bonus program
• And much more

Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.