Industrial Marketing Specialist
- Manage marketing efforts designed to generate leads, target identified opportunities and engage customers through email marketing campaigns, customized content, and some social media channels.
- Implement new ways to engage and identify new professional industry, industry associations, and social networks to reach our target customers.
- Create compelling, engaging content to support integrated strategy leveraging both traditional and digital marketing tactics including webinars, launch communications, campaigns, sales meetings, and other events as required.
- Spraying System Co.'s Special Projects Division is seeking an experienced Marketing Specialist to lead growth initiatives surrounding state-of-the-art testing & modeling services, as well as the launch of new products which utilize precision optics/lasers, machine learning, AI, and other innovative technologies.
- Fulfillment of responsibilities will include executing on a planned strategy, developing promotional materials, communications, and multi-media projects; conducting market research, assisting our Sales Team, and other activities on a case-by-case basis as we continue to grow. This individual will report to and work with the company's Chief Science Officer.
- Conduct market research and industry news to identify trends, issues, and opportunities relating to our products and growth platforms.
- Work with / co-create with multi-functional, global teams in support of product launch and promotion, sales enablement, and customer experience.
- Drive media plan, editorial calendar and internal and external communications.
- Manage and update microsite, including SEO review, on a regular basis.
- Bachelor's degree in marketing (MBA Preferred), Communications or Business
- 3+ years relevant experience in technical or B2B manufacturing company preferred
- Proficiency in MS Office, Adobe CS, Marketing Automation platforms, and CRM
- Familiarity with HTML, Word Press or Wix for microsite updates
- Experience with Google Analytics, SEO and page rank analysis
- Fast and willing learner of scientific and technical products and their industry uses
- Excellent organizational, problem-solving, and reporting skills
- Ability to multi-task, meet deadlines, and manage time effectively
- Excellent written and verbal communication skills
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
- 8 hour shift
- Day shift
- Monday to Friday
- Please describe any relevant experience applicable to the .
- Bachelor's (Required)
- Technical or B2B Manufacturing: 3 years (Preferred)
- Google Analytics, SEO, and Page Rank: 3 years (Required)
- HTML, Word Press, or Wix: 3 years (Required)
POSITION SPECIFICS:
REQUIREMENTS:
Job Type: Full-time
Pay: $48,825.46 - $58,800.56 per year
Benefits:
Schedule:
Application Question(s):
Education:
Experience:
Work Location: In person
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