Marketing Manager
- Own marketing strategy for assigned toy brands/product lines, aligned with company goals and revenue targets.
- Develop positioning, messaging, and marketing plans tailored to parents, kids, collectors, and gift buyers.
- Lead go-to-market plans for new product launches including timelines, campaign assets, and channel execution.
- Conduct competitive analysis and market research to identify trends in play patterns, licensing, and consumer behavior.
- Plan and manage integrated marketing campaigns across digital, retail, social, email, and influencer channels.
- Partner with Sales and Retail Marketing to create programs that support key accounts (e.g., Walmart, Target, Amazon).
- Develop merchandising support materials including sell sheets, retail toolkits, product pages, and launch decks.
- Support seasonal moments (holiday, back-to-school, summer) with promotional calendars and campaign rollouts.
- Collaborate with internal teams or agencies to manage paid media strategy (Meta, TikTok, YouTube, Google).
- Help build social media and content plans that appeal to RC and age-target audiences.
- Monitor performance metrics (CTR, ROAS, engagement, conversion) and optimize campaigns accordingly.
- Coordinate influencer seeding and creator collaborations to drive product discovery and excitement.
- Partner with PR and communications teams to support announcements, media outreach, and product reviews.
- Support licensing or entertainment partnerships (where applicable) through coordinated promotional plans.
- Manage marketing budgets and ensure spend aligns with performance and priorities.
- Track and report campaign effectiveness using dashboards and post-launch analysis.
- Present results, insights, and recommendations to leadership and cross-functional stakeholders.
- Work closely with Product Development and Supply Chain on packaging, naming, claims, and feature prioritization.
- Coordinate with Operations/Supply Chain to align launch timing with inventory availability.
- Partner with Creative teams to brief and deliver assets including videos, product photography, and ads.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 4–7+ years of marketing experience in consumer products (toys, kids, games, entertainment, or FMCG preferred).
- Proven success managing product launches and integrated campaigns.
- Experience supporting retail and e-commerce channels (Amazon experience a plus).
- Strong understanding of customer insights, brand positioning, and performance marketing fundamentals.
- Excellent project management skills with ability to manage multiple launches and deadlines.
- Strong communication and presentation skills.
- Experience in toy industry categories (RC, toys, games, collectibles).
- Familiarity with children/parent marketing regulations and best practices.
- Experience working with licensing partners and brand guidelines.
- Proficiency in tools such as Google Analytics, Meta Ads Manager, Amazon Seller/Vendor tools, Excel, and project management software (WorkFront, Jira, etc.).
- Medical, Dental, Vision Insurance
- HSA and FSA options
- Short-Term and Long-Term Disability Insurance
- Life Insurance and Supplemental Life Insurance
- 401(k) with a company match
- Paid Time Off
- Paid Holidays
- Internal Rewards
- Discounts on Products
- Additional Coverage such as accident, critical, hospital and pet insurance
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