VP of Growth Marketing

About Us

We're a leading provider in a category we created, helping high-performing professionals change their relationship with alcohol through coaching programs.

We generate the majority of our growth through paid acquisition and invest over $500K per month across platforms.

We are hiring our first senior marketing leader to own, diagnose, and scale our paid growth engine, with a strong focus on fixing and growing the top of the funnel.

The Role

We are looking for a strategic operator who can set direction and execute.

This is not a high-level brand role. You are expected to get into the data, diagnose issues, and fix them.

You should be able to open our ad accounts, quickly understand what is working and what is not, and take action. You understand how audience targeting, creative, and funnel performance all connect.

You will own the marketing function, manage the team, and be directly responsible for pipeline quality and volume.

A critical part of this role is working closely with the sales team. The handoff between marketing and sales, especially around scheduled calls and show rates, is a shared responsibility. You will partner directly with sales leadership to improve conversion, lead quality, and overall pipeline performance.

What You Will Own

Top of Funnel Performance (Primary Focus)

• Diagnose and fix targeting, audience quality, and traffic volume issues
• Improve who is clicking, not just how many
• Build and refine audience segmentation across platforms
• Ensure we are reaching the right customer profiles at scale

Paid Media and Creative Strategy

• Own performance across Meta, YouTube, TikTok, and other paid channels
• Define and lead creative strategy including hooks, angles, messaging, and formats
• Set and enforce creative testing cadence and refresh cycles
• Work directly with media buyers, editors, and copywriters to improve results Pipeline Ownership (End to End)
• Own performance from click to lead to scheduled call
• Partner with sales to improve show rates and conversion to revenue
• Identify and fix bottlenecks across the funnel

Team Leadership and Buildout

• Manage current team including media buyers, assistants, CRO, and contractors ● Hire, restructure, or remove roles as needed
• Define KPIs and hold the team accountable
• Build the team structure required to scale

Budget Ownership and Scaling

• Own and allocate a $500K+ monthly paid media budget
• Decide where to scale, cut, or reallocate spend
• Scale campaigns while maintaining lead quality

Data, Testing, and Execution

• Pull your own data and make decisions directly from it
• Build and execute testing roadmaps across creative, audiences, and funnels
• Ensure tracking, attribution, and reporting are accurate and usable

What We Are Looking For

Non-Negotiables

• Experience managing $500K to $1M+ per month in paid ad spend
• Proven track record of scaling paid acquisition profitably
• Deep expertise in both paid media and creative strategy
• Ability to diagnose and fix performance issues directly in ad accounts
• Experience improving top of funnel quality and volume

Strongly Preferred

• Experience in info products, coaching, or digital education
• Experience with application and call-based funnels
• Strong understanding of creative testing systems and iteration
• Comfortable in fast-moving, high-accountability environments

Profile

• Player-coach who leads but can execute
• Operator mindset and willing to get into the details
• High ownership and accountability
• Direct and decisive in making calls on people, spend, and strategy

What Success Looks Like

• Consistent growth in qualified lead volume
• Lower and more efficient CAC while scaling spend
• Strong top-of-funnel performance with the right audience entering the pipeline
• Improved coordination with sales leading to higher show rates and better conversion
• Creative that is consistently refreshed, tested, and improving results
• A high-performing, accountable marketing team

Compensation Structure

Base Salary: $150,000 to $180,000

Performance Bonus: Up to $150,000 based on KPI performance

Total On-Target Earnings: Up to $300,000

KPI-Based Quarterly Bonus Structure -

• Customer Acquisition Cost (CAC) – 50% Weight (Max $75,000)
• Qualified Lead Volume (30% Weight – Max $45,000)

Measured by weekly qualified form submissions

• Lead Quality Rate (20% Weight – Max $30,000)

Measured by percentage of qualified forms that convert to scheduled and completed triage calls

What This Role Is Not

• Not a brand-only or awareness role
• Not a pure people manager
• Not an advisory role removed from execution

This is a hands-on ownership role responsible for real business outcomes.

Why This Role Matters

We have already built a strong mid and bottom of funnel engine.

The biggest opportunity now is improving and scaling the top of the funnel while strengthening the connection between marketing and sales.

This role is critical to unlocking the next phase of growth.

Next Steps…

After submitting your application, keep an eye on your inbox for updates from our team via [email protected] .

If you're among the top applicants, you'll be invited to complete a brief VideoAsk interview in place of a first-round interview. It’s flexible, lets you share more about yourself, and helps speed up the process. Only a small group of finalists are selected for this step.

Pay: $150,000.00 - $300,000.00 per year

Work Location: Remote