Associate Director, Integrated Insights

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Insights Associate Director is responsible for media, brand. and consumer research for a large client. They will be responsible for using research and data techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling and data visualization.

Associate Directors are expected to use data to quantify campaign performance, answer key business questions and inform media planning and buying through a greater understanding of consumer’s needs. Further, this person will be responsible for working with additional Insights team members and resources as necessary.

This position requires both strategic and tactical skills set with an eye for numbers, intellectual curiosity, proficiency at problem solving, strong command of both traditional and digital media and the ability to make complex topics relatable.

Responsibilities

• Architect and manage innovative solutions
• Collaborate with client research, insights, and analytics teams to gain a deep knowledge of business goals and challenges
• Define KPIs and build frameworks that capture campaign performance, inform optimizations, and influence future plans
• Execute measurement and primary research focused on ad/media effectiveness, brand health and consumer behavior that capture media performance
• Mine client data sets for insights and application
• Facilitate advanced targeting and data use in media planning strategy
• Provide research leadership for clients and the internal team
• Pioneer innovative approaches to address complex research and measurement challenges
• Execute measurement focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance
• Develop POV, papers, and journal articles to publish and present
• Answer client questions and creating client-ready presentations to presenting at client meetings
• Proactively educate internal and external clients on value of consumer insight research
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations

Qualifications

• 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Bachelor’s degree preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline
• Expertise in interrogation and application of 1st, 2nd, and 3rd party data sets
• Experience with syndicated and customer data environments
• Experience with multiple methodological approaches for consumer, media and brand insight
• Advanced knowledge of the measurement vendor marketplace and able to evaluate new
• Experience in Financial Services a plus
• Requires excellent project management, organization and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus

Strong verbal and written communication skills

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $106,780- $153,405 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/23/2026.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.