Sales Executive, National CPG Headquarters

Job Description

Job Description

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

Vestcom, an Avery Dennison company, is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light for how we conduct business and interact with each other.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment

• Paid parental leave

• 401K eligibility

• Tuition reimbursement

• Employee Assistance Program eligibility / Health Advocate

• Paid vacation and paid holidays

Job Description

The Sales Executive – National CPG Team, will be responsible for penetrating HQ brand teams and driving a budget shift towards Vestcom Media Solutions (VMS) products and services. This individual will be a results-oriented sales executive with a proven track record of driving revenue growth through consultative selling into top tier CPG’s and media agencies. The ideal candidate would bring deep domain experience with the ability to position the benefits of Vestcom to CPG marketers, finance, COE and omnichannel teams across all levels of seniority. This role requires a hunting mentality across assigned accounts, with focus on revenue growth and net-new customer/brand acquisition. Successful candidates will also bring strategic vision, creativity, initiative, analytical skills to root cause and address business needs.

Areas of Responsibility:

• Own the sales process from end to end. This includes developing account plans to generate pipeline, securing contracts from brands and transitioning campaigns to execution teams

• Penetrate and develop high level customer relationships with senior leadership

• Develop strategies to position VMS media solutions to align with brand needs and bundle VMS products to maximize deal size, duration and close rate

• Deliver the business expectations, which includes carrying an individual quota >$10M

• Provide detailed and accurate sales forecasting utilizing existing CRM tool

• Management of 1 Account Manager and collaboration with cross-functionals to support the sales process & deployment of campaigns

Qualifications

• Hunter mentality. Success in this role requires penetrating whitespace at scale to 1) identify brand budget holders and 2) secure meetings with these individuals to sell our solution.

• Understands mid and low-funnel media or sales conversion tactics, having experience purchasing or selling similar CPG solutions

• Extensive prospecting expertise and ability to scale yourself as a resource. Must be comfortable being measured against activity metrics and pipeline, in addition to revenue

• Minimum 6+ years industry experience in CPG marketing/sales organizations with knowledge of Brand, Retail, Shopper Marketing and Retail Media landscape.

• Proven track record of achieving >100% on an individual quota of $6M+

• Bachelor’s degree in business, marketing or related field. Master’s degree a plus

• Ability to embody and reflect Avery Dennison’s core values

Additional Information

The salary range for this position is $102,925 - $140,000 year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.