Senior Programmatic Media Specialist

Work Location Type: Hybrid

About Grainger:

W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenances, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit

Compensation

The anticipated base pay compensation range for this position is $78,200.00 to $130,400.00.

Rewards and Benefits:

With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

For additional information and details regarding Grainger’s benefits, please click on the link below:

The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.

The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above.

Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law.

Position Details

Reporting to the Manager of Programmatic Media, the Senior Programmatic Media Specialist will support day-to-day biddable digital media strategy development, budget planning, campaign activation, optimization, analysis and reporting. You will represent the Programmatic Media team across functional business partners such as Creative, Content, SEO, Paid Search, Mass Media, Corporate Analytics, Testing and Optimization, and Customer Strategy. As the Senior Programmatic Media Specialist you will primarily focus on programmatic campaign management across display, paid social and YouTube. You will also represent the channel in end-to-end planning, optimization and management of new marketing projects and facilitate the communication, development, and follow-up on actions items with our core internal business partners and external platform partners. The results of these efforts will be a key contribution to the success of the Programmatic Media team and align closely to drive the core objectives of the broader Grainger business.

You Will

• Responsible for in-house programmatic strategy development, campaign activation and optimization across key buying platforms (Meta, DV360, etc)

• Manages the official Grainger accounts across key social media and programmatic buying platforms

• Creates customer centric goals and KPIs for our programmatic campaigns to align with our overall marketing and business objectives

• Identify and develop audience targeting strategy across different social media and programmatic platforms as it relates to the implementation and execution of campaigns.

• Owns of programmatic campaign budget reporting, reconciliation, accrual, and invoice process

• Collaborates with our creative and content Marketing team to develop, coordinate, test and report on ad copy and creative assets by different campaign goals (e.g., awareness, engagement, and conversion)

• Owners daily, weekly, monthly, and ad-hoc reporting efforts and analytical support to generate valuable insights and improve performance (e.g., pacing, performance, campaign efficiency, and profitability analysis)

• Collaborates with buying platform partners on strategy development, new capability testing, and ad-hoc requests and opportunities

• Monitors trends in programmatic tools, applications, channels, design and strategy

• Implement ongoing education to remain highly effective

• Support incremental marketing and broader business initiatives with programmatic campaigns through setting, managing and reporting on campaigns that align with incrementality testing and other marketing business initiatives

You Have

• Bachelor’s Degree or equivalent professional experience.

• 2 plus years of hands-on experience with paid media buying and campaign management

• 5 plus years of experience planning and managing end-to-end digital media campaigns; preferably with different Social Media ad manager or DSPs platforms

• Experience utilizing paid media buying and optimization levers

• Experience with DMPs (Data Management Platforms), audience segmentation, and audience data onboarding tools

• Experience developing programmatic content and promotion

• Experience building relationships cross-functionally, planning, problem solving, and managing multiple projects and meeting competing deadlines

• Ability to lift 25 pounds

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.