Digital Business Analyst

• Competitive salary
• Remote or hybrid schedule promoting work/life balance
• Monday - Friday work schedule, no nights, or weekends!
• Immediate medical, dental, vision; 12 hours of PTO for every full month worked (up to 144 hours a year!) , 6 paid holidays and 6% of annual earnings contributed to your retirement, immediately vested!

• Collaborate with the digital marketing team to define key performance indicators (KPIs) and establish tracking methodologies to measure campaign effectiveness.
• Analyze large datasets to identify trends, patterns, and opportunities for optimization.
• Full cycle management of analysis projects including gathering stakeholder agreement and buy-in thru presentation.
• Prepare comprehensive reports and dashboards that highlight campaign performance, identify areas for improvement, and provide actionable recommendations.
• Present data and reporting including deciphering data to non-technical associates and having full functional knowledge and background of data to reply to questions and inquiries.
• Conduct in-depth analysis of digital marketing channels, including but not limited to paid search, display advertising, email marketing, social media, and website analytics.
• Utilize BI tools and visual analysis software to create visually appealing and interactive reports that communicate data insights effectively.
• Identify and implement strategies to improve data accuracy, data collection processes, and data integration across different systems.
• Collaborate with cross-functional teams to integrate marketing data with other business data sources, enabling a holistic view of customer behavior and marketing performance.
• Perform ad-hoc analysis and deep dives into specific marketing campaigns or customer segments to uncover insights and opportunities for optimization.
• Stay up to date with the latest trends and developments in digital marketing analytics, data analysis techniques, and industry best practices.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.