Manager, Social, Culture, & Branded Content

As Manager, Social, Culture & Branded Content at Kellanova, you’ll demonstrate a deep understanding of how creative strategies shape the consumer experience. Your work will drive behavior change through compelling content development and impactful social and influencer engagement. This hybrid position is based in Chicago, IL.

Step into the world of warm, crispy waffles and nostalgic mornings, where iconic brands like Eggo bring joy to breakfast tables across the country. In this role, you’ll help shape how Eggo shows up in culture and conversation—building connections through social media, influencer engagement, and creative storytelling that deepen consumer love and drive brand growth. You’re a social media and communications architect—skilled at building brand presence across platforms in ways that resonate with our fans and drive business impact. If you have a portfolio, we’d love to see it!

A Taste of What You’ll Be Doing

• Social Media Strategy and Management – Lead and collaborate with social agency partners to develop comprehensive social strategies, content calendars, and community management across core platforms (Instagram, TikTok, YouTube, and Pinterest). Ensure all organic social assets align with the brand's beliefs.
• Cross-Functional Collaboration & Earned Media Initiative – Collaborate with cross-functional teams—including Brand, Experience Planning, Omni-Commerce, Legal, and Corporate Affairs—to develop cohesive and effective social media strategies. Additionally, support and coordinate earned media and cultural influencer initiatives as part of the broader experience plan, working closely with agency partners.
• Brand Design and Creative Oversight – Act as the Brand Design Vis ID "ambassador,” ensuring touchpoints across the entire creative ecosystem and marketing funnel are executed consistently and cohesively across various channels, including Digital Shelf and Omni-Commerce.
• Social Media Optimization – Monitor and optimize all social media assets, both organic and paid, to ensure cultural relevance and platform suitability. Collaborate with PR and Insights to keep a pulse on emerging trends and relevant conversations.
• Social Reporting and Best Practices –Identify the KPIs and program metrics for measurement across platforms. Lead the preparation and deployment of monthly/quarterly and annual social reports with input from agency partners. Develop and implement social and influencer playbooks, applying platform best practices to drive consumer behavior.

We’re Looking for Someone With

• Bachelor's degree in marketing, communications, or related field
• Strong experience in PR/communications, social media, and/or creative management; experience with in-house brand experience
• Strong understanding of internet culture, social trends, and emerging platforms with “insider” understanding of how social channels operate. Demonstrated passion for algorithms, testing and new formats to unlock growth
• Proven experience developing content strategies and assessing creator/influencer content
• Demonstrated success in long-term community brand building, with the ability to ideate unique opportunities that deepen consumer loyalty
• Experienced in leading and motivating cross-functional teams, including agencies
• An all-around seasoned professional with exceptional communication, storytelling, organizational and time management skills, and the flexibility to adapt quickly to change

Compensation

The annual salary range is $103,500 - $135,870, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

What’s Next

Applications for this position will be accepted through October 13, 2025. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

Need assistance throughout the application or hiring process? Email [email protected] .

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close towards the end of 2025 (subject to customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

The best brands. The best people. The best you.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .