Vice president director retail media

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Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Vice President, Retail Media Buying is responsible for leading investment strategy, execution, and optimization across the retail media landscape to drive measurable client growth. This role partners closely with clients to identify opportunities within retail media networks and deliver best-in-class buying strategies that maximize performance and efficiency.

The Vice President ensures campaigns are executed with precision and aligned to business objectives. This leader is accountable for driving performance against revenue, sales, and ROI goals while serving as a senior strategic partner to both clients and internal teams. Proven excellence in retail media buying, investment optimization, and digital media execution is required. Experience with shopper marketing and deep knowledge of retailer ecosystems are a strong plus.

Responsibilities

• Lead the development and execution of retail media buying strategies across major retail media networks (Amazon, Walmart Connect, Target Roundel, Precision Marketing, etc.).
• Define investment approaches that maximize performance and efficiency while aligning with client objectives.
• Oversee budget allocations, pacing, and optimization strategies across retail media channels.
• Manage, mentor, and grow a team of media buyers, ensuring best-in-class execution and professional development.
• Establish and enforce standardized buying processes, QA procedures, and performance benchmarks.
• Foster collaboration between planning, operations, analytics, and client service teams.
• Build and maintain senior-level relationships with retail media networks, DSPs, and technology partners.
• Negotiate inventory, pricing, and data partnerships to secure competitive advantages for clients.
• Stay ahead of retail media marketplace trends, beta opportunities, and platform changes.
• Partner with client leads to deliver buying recommendations, investment strategies, and marketplace insights.
• Translate buying performance into clear storytelling that connects to client business outcomes.
• Represent buying expertise in senior-level client meetings and new business pitches.
• Ensure flawless execution of buys, including trafficking, QA, and campaign monitoring.
• Oversee optimization strategies to improve ROI, ROAS, and efficiency across retail networks.
• Implement measurement frameworks that tie media investment to sales and brand outcomes.
• Champion test-and-learn agendas across new formats (CTV, retail offsite, in-store digital).
• Define and socialize best practices in retail media buying across the organization.
• Drive adoption of automation, AI tools, and advanced analytics to scale buying efficiency.
  
  

Qualifications

• Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 10+ years of experience in retail media with increasing levels of responsibility
• 7+ years of people management experience
• Working knowledge in technologies such as DSPs and Retail Media Platforms
• Strong analytics, organizational, and communication skills
• Experience within a major agency holding company or independent agency known for programmatic and social excellence
• Exceptional strategic thinking, client communication, and cross-functional collaboration skills
• Client facing experience with the ability to identify risks and effectively manage through issues
• Strong project management, analytics, organizational, and communication skills
• Proficiency in Microsoft Office Suite
• Experience in applying social marketing to brand-building & direct response initiatives
  
  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/16/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

If you have questions about this posting, please contact [email protected]