Principal, WW Integrated Marketing - AI/ML, WW AWS Marketplace Marketing (Chicago)

Description

Have you ever thought about how AI will fundamentally transform how enterprises discover, procure, and deploy technology? Do you have experience driving category growth in high-velocity technology market segments? Are you excited about defining the marketing playbook for the fastest-growing segments in cloud computing?

We're looking for an experienced and driven marketing leader who thrives on building something new every day in the rapidly evolving AI/ML landscape to join the AWS Marketplace Marketing team.

Strong preference for Seattle, WA | San Diego, CA | and SFO/Bay Area, CA. Also available to sit in Arlington, VA, USA | Austin, TX, USA | Boston, MA, USA | Chicago, IL, USA | Dallas, TX, USA | New York, NY, USA |

Relocation to these specific cities available for external candidates only from within the US only.

Key job responsibilities

• Category Strategy & Positioning: Define go-to-market strategies for GenAI, ML, and Data & Analytics categories

• Integrated Campaign Development: Design and orchestrate execution for omni-channel campaigns targeting technical and business decision makers, from data scientists to CxO executives evaluating AI transformation initiatives

• Partner Collaboration: Work with leading AI/ML partners to develop co-marketing programs, joint value propositions, and scale-focused partner marketing initiatives

• Technical Content & Thought Leadership: Work with solution architects, partners, and technical specialists to create content that demonstrates real-world AI/ML use cases, ROI models, and implementation guidance

• Event Strategy & Field Marketing integration: Lead category presence at key industry events (such as re:Invent, partner events)

• Performance Analytics & Optimization: Establish sophisticated measurement frameworks tracking everything from category awareness to solution adoption and customer lifetime value

• Cross-functional Collaboration: Partner closely with Marketing, Sales, Technology, Operations, and Partner teams to ensure force multiplication and an exception experience for our customers and partners

A day in the life

Content is the foundation of what we do. Content is how we directly communicate with our customers, influence industry narratives, and cultivate meaningful integrated experiences. It serves as the bridge that connects our organization with audiences, shaping perceptions, driving engagement, and facilitating learning and growth on AWS. Content plays a pivotal role in shaping industry trends and conversations. It introduces new perspectives, challenges conventional thinking, and inspires innovation. Content should spark discussion, encourage collaboration, and contribute to the evolution of the industry.

About the team

Our team is dedicated to creating bar-raising content experiences across AWS events. We are a collaborative group of strategic thinkers, content visionaries, and event experts who work together to develop and deliver engaging, impactful content that resonates with audiences industry-wide and worldwide. We are experts at aligning content initiatives with broader business goals. We lead the content arm of AWS highest tiered event series, manage complex content operations, and ensure exceptional execution from strategy to delivery.

ABOUT AWS:

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Basic Qualifications

• 9+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience driving direction and alignment with cross-functional teams

• 5+ years of developing and managing acquisition marketing or channel programs experience

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners

• Cloud marketplace experience - familiarity with software procurement, ISV/channel ecosystems, and multi-dimensional business models

• Deep understanding of AI/ML buyer personas, use cases, and technical evaluation criteria

• Experience with Account-Based Marketing from strategy through execution

• Mix of global and regional marketing experience and proven delivery of mass scale marketing programming

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youre applying in isnt listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.