Manager digital
Job Description:
As a Manager, Digital and Programmatic, you will focus on strategic media planning and management across paid media. This will be a role focused on Digital and Programmatic, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will report to the Director, Digital and Programmatic. Responsibilities:- Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
- Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
- Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
- Build training materials and best practice documentation
- Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
- Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
- Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
- Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations
- You will report to the Digital Media Director
- 3+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based Marketing
- Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP,)
- Passion for media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Experience against multiple media buying strategies: self-service, managed buyer, partner negotiations
- Interest in data analytics and how that affects the bottom line
- Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
- Bachelor's degree from an accredited college or university
- Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
- Professional client communication, both written and verbal
- Enthusiasm for the future of brand advertising on the web and building that future with us
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
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