Associate Director, Consumer Marketing

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Lead all strategy development and tactics related to the EPI consumer journey including value propositions, positioning, segmentation, and creative development. Serve as the patient, brand, and product subject matter expert for CREON consumer marketing. Develop and articulate effective marketing strategies that are impactful, executable, and easily communicated, and clinical/financially supporting for areas of responsibility.

Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop stakeholder specific messaging, tactics, and targeting across multiple channels while also regularly finding ways to optimize our spend to drive profitable impact . This individual will also lead work with our strategic agency of record, and extended agency network.

Key Job Responsibilities:

• Collaborate with Head of Marketing, agency partners, and Cross-functional business leaders to build, manage, and execute marketing plans to achieve business objectives/goals, market, and financial results.
• Lead the continued evolution of the consumer strategic and tactical plan development across both CREON’s branded and DSA ecosystem
• Drive and participate in Strategic Planning process, Plan, and workshops.
• Demonstrate and utilize holistic understanding on financial planning and metrics.
• Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
• Influence business leaders and effectively collaborate to deliver business results.
• Develop and execute effective and efficient Media Strategy.
• Manage and monitor P&L with detailed focus on Consumer spend for the brand.
• Grow brand/product penetration, share and awareness.
• Develop innovative tactics with keen insight for the brand, leveraging the patient journey.
• Direct and manage projects, including execution of marketing plans, initiatives, and tasks.
• Demonstrate strong leadership attributes and provide leadership, direction, and development for two direct reports

Qualifications

• Bachelor’s Degree Required
• 8+ years of consumer marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience
• Previous cross-franchise/cross channel marketing experience preferred.
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• Experience with mass media including broadcast TV, DTC mass media (Radio, Print, Web)
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• Experience with mass media including broadcast TV, DTC mass media (Radio, Print, Web)
• Understanding of social media platforms and their application
• Ability to influence senior management
• Balance of analytical capability and creative vision
• Ability to influence senior management and work with all levels in a highly matrixed organization
• Strong planning and organization skills, diligence, execution, and follow-through
• Understanding of social media platforms and their application

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more orless than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paidand may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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