Senior Specialist, Targeted Marketing

Work Location Type: Hybrid

About Grainger
W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenances, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit

Compensation
The anticipated base pay compensation range for this position is $85,300.00 to $142,200.00.

Rewards and Benefits
With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

For additional information and details regarding Grainger’s benefits, please click on the link below:

The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.

The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above.

Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law.

This position is not eligible for any form of sponsorship now or in the future. Individuals requiring sponsorship (e.g. OPT or H1B visa status) should not apply. Only individuals authorized to work in the United States now and for the foreseeable future will be considered for this position

Position Details
The Sr. Specialist, Targeted Marketing is responsible for driving channel planning, execution, and activation of aligned campaigns across Direct Mail and Sales Collateral channels. This role partners cross-functionally with teams across Marketing and the business to deliver on various targeted marketing objectives, ensuring customer needs are met through data-driven marketing initiatives.

You Will

• Lead the planning, execution, and optimization of direct mail campaigns, ensuring alignment with broader marketing strategies and customer objectives
• Maximize channel performance through continuous testing and learning while ensuring campaigns meet due-to revenue and ROAS targets
• Analyze performance of aligned titles and campaigns, leveraging results to evolve existing campaigns as well as build new campaigns, ensuring continued channel growth
• Partner with segment catalog merchandisers, print production, and analytics to create a robust offering of direct mail pieces to effectively meet customer needs
• Partner across Marketing and Customer Strategy teams to create multi-channel campaigns, creating a seamless customer experience
• Collaborate cross-functionally with Sales Enablement to drive innovation in Sales Collateral, ensuring collateral meets the needs of sellers
• Perform ad hoc analysis to support and understand strategy development, utilizing insights to influence and inform future campaign strategies
• Manage budgets of aligned campaigns in partnership with print production and finance teams.

You Have

• Bachelor's Degree or equivalent experience in marketing or related field
• 3+ years of Marketing experience in multi-channel organization.
• Experience creating direct mail and collateral strategies within a large corporate structure
• Experience with applying direct marketing metrics and measuring marketing performance
• Experience communicating and influencing at all levels of the organization.
• Experience leverage data analysis and reporting tools to generate insights, track performance, and support data-driven decision-making across marketing initiatives

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.
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