Social Media Manager

Ballyhoo Hospitality is currently seeking a talented Social Media Manager to join our Marketing Team.

About Ballyhoo Hospitality: Ballyhoo Hospitality is the destination for feel-good dining. Founded by longtime hospitality industry veterans Ryan and Anna O'Donnell, Ballyhoo delivers the restaurant experience that guests crave. By pairing inspired menus with a unique ambiance, Ballyhoo focuses on all things quality - from the meals to the atmosphere and above all, the service. Ballyhoo is redefining neighborhood dining throughout Chicago and the North Shore with restaurants including Gemini, Coda di Volpe, Old Pueblo Cantina, Sophia Steak, Pomeroy, Buck Russell’s, Pizza by Sal, DeNucci's, Jackman & Co. and continues to expand to more communities. View our restaurants here:

Benefits & Perks: Health, Dental, and Voluntary Benefits Package, bonus potential, 401(k) program, paid parental leave, paid vacation, career mentorship and growth potential, and dining incentives across our 14+ establishments!

Job Summary:

This is an active, "can-do" role that involves creating and managing marketing efforts. The Social Media Manager is responsible for creating and executing marketing and communication content to drive revenue and brand awareness across digital platforms, primarily social media. The successful candidate will be well-versed in social media management, an excellent communicator, an understanding of graphic design, a versatile creative writer, and a team player.

Daily Responsibilities (Non-Negotiable):

• Social Media Management: Creating, curating, and overseeing content across all platforms. Managing the company's social media accounts (11+ channels) to include scheduling posts, drafting content, creating content, responding to direct messaging and staying current with platforms. Analyzing growth trends, responses and developing brand equity.
• Internal Communication: Collaborating with various management teams to ensure alignment and effectiveness.
• Email Management: Supporting, creating, and executing targeted marketing campaigns.
• Website Management: Supporting the creation, maintenance, and updates of company websites.

Duties & Responsibilities Overview:

• Design, develop and execute advertising campaigns
• Stay informed about emerging products, services, and industry trends.
• Collaborate with senior leadership to develop strategic growth initiatives.
• Develop and implement content to be shared on various platforms that is consistent with our brand.
• Manage the development and implementation of all social media platforms and calendars with an effective number of postings, likes, shares, etc. across the most pertinent and applicable sites. Provide training to staff wherever necessary to maximize effective and appropriate social media postings.
• Coordinate with and work closely with the Director of Marketing and Creative Director on content creation. Creating consistent, meaningful content on all media platforms, including writing and editing content, improving customer engagement, and promoting rest
• Manage a high volume of daily social media posts and engagement.
• Developing and managing social influencer programs and attending social influencer events
• Using analytical tools such as Google Analytics, social media scheduling platforms, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Staying up to date on best practices and emerging trends in social media.
• Managing paid and boosted social campaigns
• Suggesting community and influencer partnerships to grow our followers and expand networks
• Facilitate the collection of insights and analytics including: Preparing monthly reports on marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Coordinate the development and organization of content including: Schedule photo shoots to capture new content at all Ballyhoo Restaurants
• Attend offsite and special events to capture content and post in real time.
• Performing a monthly audit to ensure that bios, link.tree and highlights are current and the content is relevant.
• Responsible for uploading all photos to SmugMug and keep the account organized
• Perform additional related duties as assigned

Required Skills & Abilities:

• Excellent verbal and written communication skills.
• Strong understanding of market trends, developments, and strategies.
• Exceptional interpersonal and customer service skills.
• Strong organizational skills with keen attention to detail.
• Proficiency in Adobe Creative Suite, Microsoft Office Suite and related marketing software.

Education and Experience:

• Bachelor’s degree in Graphic Design, Business Administration, Marketing, or related field preferred.
• At least three years of experience in marketing
• Hospitality industry experience preferred.

Why Join Us?

• Opportunity to work in a dynamic and friendly environment.
• Gain valuable experience in the hospitality industry.
• Be part of a team that values growth and development.

How to Apply:

Interested candidates should submit their resume and a brief cover letter outlining their relevant experience.

Ballyhoo Hospitality Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.