Senior Vice President, Planning

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe's entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

"Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World."

• Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Overview

The Senior Vice President, Planning Lead manages the media planning portfolio for their given account. This SVP is a strategic leader and business partner who contributes to strategy, builds and maintains relationships with clients at all levels. The SVP manages, leads, and develops their team while also playing an active "hands-on" role in the deployment of strategic plans across the full paid, owned, earned spectrum. The SVP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

The right candidate will have a proven track record of great client relationship management as well as experience within the CPG vertical.

Responsibilities

• Act as a day-to-day point of contact and partner for assigned clients

• Responsible for developing, implementing, and executing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics)

• Support the spectrum of the client's media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning

• Actively listen to Clients and continually identify opportunities to lead thinking

• Team leader for Client interaction fostering positive relationships

• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals

• Effectively communicates and solicits agreement of best opportunities for Client

• Ensure the quality of work for all Client deliverables

• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)

• Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations

• Ability to cross sell interagency products and services

• Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity

• Lead and mentor a team

Qualifications

• Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

• 12+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management

• Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation

• Proven experience and success in presenting plans to Client and influencing top level Client decisions

• Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results

• Excellent leadership, management and motivational skills

• Excellent written, verbal, and presentation skills - effectively presents formal POV internally and externally

• Excellent organizational, interpersonal, and quantitative/analytical skills

• Strong Client presentation skills and business writing skills

• Demonstrated expertise in strategic planning and Client relations

• Detail oriented and proven ability to thrive in a fast-paced environment.

• Critical assessor of talent - builds and motivates high performing teams

• Able to direct long range planning and the development of programs to maximize organizational resources

• Design and manage projects, resources, stakeholders, participants, and deadlines

• High results orientation and able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $180,215.00 - $268,905.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/27/2026.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

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