Global Demand Management Expert - Data & AI

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Summary:
Lead the definition and execution of global demand planning and steering for AI Agents and Intelligent Packages across SAP’s Data & AI portfolio. Translate strategy into integrated, measurable demand programs that drive pipeline generation, customer activation, consumption, and expansion at scale. This role ensures SAP’s Data & AI offerings achieve programmatic, scalable demand across launches and scaled consumption—directly impacting pipeline, customer value realization, and revenue growth.

What you’ll do

• Define and own the global demand strategy and ambitions (pipeline, activation, consumption) for AI Agents and Intelligent Packages.
• Convert Data & AI GTM priorities into Integrated Demand Programs (IDPs) and standardized KPIs.
• Orchestrate global launches, field activation, and post-launch scaling; enable regions to localize into a single DG Action Plan.
• Align cross-functional stakeholders (Sales, Marketing, Partners, Services, Digital Hub, Customer Success) to prevent fragmentation and ensure end-to-end execution.
• Lead demand performance steering: run global/regional reviews and QBRs, monitor pipeline health, adoption velocity, and consumption growth, and drive corrective actions.
• Provide data-driven insights and recommendations on pipeline quality, activation readiness, and growth blockers to senior leadership.
• Improve demand planning standards, tooling, governance, enablement, and communications for Data & AI offerings.

What you’ll bring (required)

• 8+ years in sales, GTM strategy, demand management, or revenue operations—experience with innovation-led portfolios.
• Deep knowledge of demand management, packaged offerings, and adoption-led growth for AI or software solutions.
• Proven experience building and scaling launch-to-consumption demand programs and KPIs.
• Strong ability to influence and align global and regional stakeholders, including senior leaders.
• Excellent communicator able to articulate complex AI value propositions and translate them into clear demand priorities.
• Broad functional understanding across pipeline creation, activation, and post-sale expansion.

Preferred qualifications:

• Experience with AI Agents, packaged AI offerings, or consumption-based business models.
• Experience leading virtual/global teams or cross-functional programs.
• Familiarity with demand planning tools and standardized KPI frameworks.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 194,100-411,600 . The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

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Requisition ID: 451453 | Work Area: Sales | Expected Travel: 0 - 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid