Director Content and Engagement Strategy, CT Global Imaging

**Job Description Summary** GE HealthCare is seeking a visionary and collaborative Director Content and Engagement Strategy, CT Global Imaging to partner with our Global Imaging CT team, to lead innovative content strategies that bring product innovation to life and engage diverse global audiences. This role blends strategic thinking, creative execution, and data-driven insights to deliver compelling content across digital, traditional channels and commercial team. As a trusted partner to Product Marketing, you will translate product value propositions and market insights into impactful campaigns and buyer journey content that inspire action and advocacy. You will champion editorial excellence, leverage AI-powered tools, and foster cross-functional collaboration to ensure GE HealthCare's innovations are clearly articulated and widely understood. GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. **Job Description** **Key Responsibilities** + **Plan and Execute Integrated Awareness Strategy and Tool Kits for New Product Introductions (NPIs)** Own strategy, planning, and execution of awareness campaigns for flagship NPIs. Partner closely with regional teams and Product Marketing to deliver NPI toolkits that enable regional activation. + **Delivery and Execute Activation Plans based on Marketing Strategy** Work closely with Product Marketing to ensure activation plans reflect modality business priorities and the strategic marketing plan. Execute plans based on clear guidance from Product Marketing regarding messaging, competitive and market insights, audience strategy, and business outcomes. Partner with digital and regional activation teams to implement optimal tactics and outcome-based strategies that deliver measurable impact. + **Lead Creation of Buyer Journey Content Offers** Partner with Product Marketing, research, competitive intelligence, and regional teams to develop deep context on the customer buyer journey (their jobs to be done). Map content strategy to key buyer stages to support demand generation, funnel conversion, adoption, and advocacy. Create modular, adaptable content for use across platforms and by our commercial teams, ensuring relevance and impact throughout the customer lifecycle. + **Set and Uphold High Standards for Content Quality and Writing** Personally contribute to writing key content and model editorial excellence. Build internal writing capabilities and minimize over-reliance on agencies. + **AI Integration & Process Optimization** Leverage AI tools for content ideation, creation, and performance analysis while ensuring brand compliance. Streamline content creation, approval, and distribution workflows to enhance efficiency and reduce time-to-market. + **Campaign Performance Analysis** Monitor and analyze campaign and content ROI and business outcomes to inform future strategies. **Qualifications** + 10+ years in proven experience in marketing communications, content development or product marketing + Healthcare (preferably medical device) product experience and industry acumen + Strong understanding of and creative approach to producing high-quality content and activation strategies + Exceptional project management and cross-functional collaboration skills + Demonstrated ability to develop innovative and creative solutions to complex challenges + Proven track record of delivery to budgets and timelines. + Strong understanding of and creative approach to producing high-quality content and activation strategies + Strong problem-solving and decision-making skills based on market and customer insights + Ability to interpret business outcomes and analytics data to translate insights into content and campaign strategies + Editorial mindset with ability to anticipate and align with audience preferences + Strong problem-solving and decision-making skills based on market and customer insights + People leadership skills including expertise in change management. **Desired Characteristics** + Knowledge of Imaging/Radiology product category offerings and commercial processes; + Experience in B2B digital marketing strategies to drive commercial outcomes (content strategy, journey/campaign optimization) + Experience with content strategy for customer facing content that can be leveraged by commercial teams + Familiarity with AI tools for content creation and optimization + Strategic thinker with strong creative execution capabilities + Proficiency in data analysis, reporting, and business intelligence + Excellent organizational and project management abilities + Flexible and adaptable to changing priorities and multiple tasks + Team-oriented, able to collaborate across diverse, cross-functional teams including sales and customer-facing roles We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership -always with unyielding integrity. Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support. GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $141,600.00-$212,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. **Additional Information** GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. **Relocation Assistance Provided:** No