Social Media and Content Manager

• Manages the development and execution of the organization's social media strategy
• Develops and executes the social media content calendar, working collaboratively with IMC team

• Generates ideas to more effectively, efficiently, and creatively use social media to meet IFT's goals for

• Monitors trends in social media platforms, tools, applications, channels, design, and strategy
• Enforces IFT social brand standards and provides training, as needed
• Acts as a resource for IFT departments, regional sections, and topic-based divisions regarding IFT social

• Develops and curates a balance of informative and promotional content from a variety of sources,

• Works closely with IFT's in-house production/design staff to secure compelling graphics and/or multimedia

• Works closely with the Sr. Manager, Media and Public Relations, to amplify media mentions and support

• Demonstrates exceptional writing, grammar, and attention to detail
• Ensures content is accurate and up-to-date, including checking links and performing fact checks, as

• Adheres to the in-house writing style guide and becomes a resource for team members seeking

• Manages IFT's social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn,

• Engages with and respond to followers of our external social media channels
• Actively engages in brand monitoring/listening to inform and further develop strategic influencer outreach

• Executes and manages paid social media ad campaigns, including targeting and optimizing to improve

• Tracks and reports on IFT's organic and paid social media including brand exposure, impact on website

• Demonstrates a clear understanding of IFT's target audiences and their needs
• Stays up-to-date on food science and technology news and trends, identifying key marketing, social

• Ensures compliance with industry and legal regulations and best practices, and adherence to company

• Occasional domestic travel is expected including the ability to attend occasional evening, weekend, and

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 5+ years of hands-on experience in planning, implementing, and evaluating social media programs,

• 3+ years of hands-on knowledge of and experience with a variety of channels (LinkedIn, Facebook,

• 3+ years of experience creating and managing social ad campaigns, including audience targeting and

• 3+ years of knowledge of current social media best practices for both B2B and B2C audiences
• Proficiency with applying the principles of style guides, such as the Chicago Manual of Style, to different

• Mastery of spelling, grammar, and punctuation and ability to make constructive suggestions

• Experience with a membership-based, B2B non-profit preferred
• Experience with a health, scientific, or food related organization a plus

Other Duties This position, and all others at IFT, may be modified at any time. To ensure operational efficiency and meet the changing needs of our customers and our Business, other duties may be assigned as needed.