Digital Marketing and Reputation Manager

Are you someone who loves shaping end‑to‑end digital experiences and translating data into meaningful impact?

Do you thrive when leading cross‑functional partners, orchestrating complex digital ecosystems, and strengthening brand reputation through thoughtful strategy?

Helping You Thrive By:

• Offering competitive wages and benefits that support your life both in and out of work
• Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
• Creating continuous learning opportunities to help you grow and upskill
• Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day
• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment

You’ll Support Meaningful Work By:

Strategy + Orchestration

• Leading full‑funnel digital marketing strategy across paid, owned, and earned channels to strengthen brand preference and drive outcomes
• Designing and orchestrating connected B2B buyer journeys that support discovery, validation, and decision‑making
• Aligning cross‑functional partners to ensure consistent messaging, smooth handoffs, and shared success measures
• Integrating PR and earned media strategy into digital programs to enhance brand authority and narrative consistency

Channel Execution + Performance

• Managing paid advertising programs, including budgeting, targeting, experimentation, and optimization
• Owning CRM and lifecycle marketing strategy, including segmentation, nurture design, and database health
• Improving lead‑generation systems through clear definitions, conversion‑path enhancements, and strong routing and reporting practices
• Guiding social media strategy and governance, ensuring platform‑native storytelling and performance‑driven optimization

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 5–10+ years of progressive experience in digital marketing, including paid media and CRM/lifecycle ownership
• Experience driving lead‑generation programs and improving conversion journeys
• 2+ years managing people and/or leading agency partners
• Comfortable working primarily in‑office in Grand Rapids or Chicago, with periodic travel
• Qualified applicants must be authorized to work in the United States on a full‑time basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.

Desired Skills & Experience

• B2B experience strongly preferred; channel‑partner exposure is a plus
• Designing optimized B2B buyer journeys
• Applying performance‑marketing and testing best practices
• Leading CRM/lifecycle programs
• Improving lead quality through disciplined lead management
• Using analytics tools (e.g., GA4) to guide decisions
• Running effective social media strategies
• Integrating earned media into digital programs
• Collaborating across marketing, sales, creative, and channel teams

Doing better for people and planet

Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.

Why People Choose to Work with Us

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at [email protected].

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